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Smartphone displaying a digital commerce app, placed in front of a physical store with Black Friday signage, illustrating the importance of digital commerce in modern retail
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 28, 2023

In today's fast-paced, technologically-driven world, one topic consistently at the forefront of business conversations is the importance of digital commerce.

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Shopify website interface showcasing features for online selling, exemplifying the Digital Commerce Shifts from traditional retail to modern e-commerce.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 23, 2023

The past few decades have witnessed remarkable Digital Commerce Shifts, molding the way businesses operate and consumers shop. If you've ever pondered how these changes are reshaping our world, buckle up. We're diving deep into this evolution.

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Nike logo prominently displayed on a building, exemplifying how brands can Stand Out with GTM strategies.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 22, 2023

Go-To-Marketing (GTM) emerges as the beacon, offering tools to not only enhance brand visibility but also ensure businesses truly Stand Out with GTM in this competitive realm.

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Colleagues collaboratively working on Digital Touchpoint Optimization in B2B projects on their computers.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 21, 2023

As the era of traditional face-to-face transactions fades, the importance of seamless online experiences rises. But why this surge in interest? The answer lies in the broader wave of digital transformation that's redefining industries across the board.

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Designer sketching a wireframe on a tablet, showcasing UX/UI Design Principles in action.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 18, 2023

The rapid advancement of technology has reshaped the business landscape, leading to a surge in digital solutions. Companies are now more than ever reliant on digital platforms and products to streamline their operations and foster growth.

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Person making a digital payment using a smartwatch, highlighting the changing consumer landscape in transaction methods
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 17, 2023

Today, understanding consumer needs is just the start. We must also predict future trends. Business strategies need proactive shaping.

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B2B Performance Marketing KPI analytics being automatically sent to a Slack channel via message automation.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 16, 2023

In today's digital marketplace, B2B Performance Marketing stands out as a crucial component of effective business growth. At its core, this strategy focuses on outcomes, translating marketing efforts directly into measurable results.

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laptop integrated with tech elements, representing the innovation driven by product engineering strategies.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 14, 2023

In a B2B ecosystem, businesses aren't just selling products; they're providing intricate solutions tailored for specific industry challenges. Product engineering, in this context, becomes the fulcrum upon which these solutions are balanced.

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Graphical representation showcasing data-driven customer personas for targeted marketing.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 11, 2023

In an interconnected, digital global ecosystem, a deep dive into understanding the individual consumer is more important than ever. Data-driven customer personas have emerged as a pioneering tool to help businesses decode their vast and diverse audiences.

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Store Poster Displaying Sale Signage to Increase Customer Lifetime Value
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 10, 2023

Customer Lifetime Value, often abbreviated as CLV or CLTV, is a metric that represents the total revenue a business can expect to generate from a single customer over the entire duration of their relationship.

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