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Mob: +47 463 83 473
Project Inquiries
[email protected]owott.com
Mob: +47 463 83 473

Our Approach

Digital marketing

Our Proprietary Framework

Experience is whatever the customer perceives it to be, and as a brand you can’t control it completely. What you can do is influence that experience by being very intentional about where and how you deliver what the customers need and create experiences that create advocacy.

The challenge is to manage the complexity of multiple touchpoints across a number of different channels which make up the typical customer journey.

 

It goes without saying that great planning and articulation of the strategy is half the work done. Based on our deep design and technical experience, we have crafted the ngX framework to provide a calibrated approach to every transformation engagement, be it big or small.

The ngX Framework is our proprietary digital framework that is leveraged across all client projects. It unlocks your content and data to accelerate digital transformation and deliver endearing digital experiences that engage, convert, and grow across channels.

 

The ngX Framework

Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.

The ngX framework consists of the following steps:

Assess

Assess your current customer experience and digital posture across all digital properties

Define

Define a digital experience transformation roadmap to capture digital moments

Develop

Develop the front-end and back-end systems and technologies to bring the digital next strategy to life

Deploy

Deploy all the technologies and design elements together after thorough QA and user testing

Support

Support the deployed components to ensure digital experience ecosystem meets its stated business objectives

Market

Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact

Understanding the ngX Framework

Our ngX framework consists of the following stages that will be leveraged as a whole or as individual modules depending on the engagement model.

Assess your current customer experience and digital posture across all digital properties.

This stage involves mapping out the:

Digital properties on which your brand currently exists and is active

Content and messaging consistency and relevance across all the digital properties

Legacy systems and data, and their existing integrations

Number and maturity of existing of digital and offline touchpoints

Current operational processes, customer experience measurement metrics, process to capture and review the data, tools and technologies

Googlebot starts out by fetching a few web pages, and then follows the links on those webpages to find new URLs. By hopping along this path of links, the crawler is able to find new content and add it to their index called Caffeine — a massive database of discovered URLs — to later be retrieved when a searcher is seeking information that the content on that URL is a good match for.
 
Outcome: Overall digital maturity assessment score and areas of improvement

Define a digital experience transformation roadmap to capture digital moments

This stage involves defining the:

Future course and extent of digitalization of business that has been envisaged

Overall digital transformation roadmap for the organization with specific milestones

Outcomes at each milestone to measure effectiveness of the journey

Outcome: A well-defined and specific articulated digital transformation or digital customer experience roadmap based on business objectives

Design an engaging brand experience by drafting the initial specifications for the digital elements or properties to be developed

This stage involves designing the:

Functional or operational processes modifications required for the digital transformation

Metrics that need to be captured and measured to define outcomes

Digital properties that need to be developed with objectives, features & specifications and timelines

Outcome: Design framework for the transformation project that can be used as a beacon for the development phase and can be revisited to assess the progress of the engagement

Develop the front-end and back-end systems and technologies to bring the digital next strategy to life

This stage involves the:

Development of the various digital properties that are required for the digital transformation or digital experience enhancement project

Refreshing existing digital or offline properties or channels in line with the defined roadmap

Outcome: Digital properties developed from scratch or refreshed; new digital technologies implemented or operational processes digitized to deliver better customer experience 

Deploy all the technologies and design elements together after thorough QA and user testing

This stage involves the:
- Actual roll-out or release of the new digital technologies or properties
- Functional, user acceptance and technical testing of the developed solutions
- Testing of the integration capabilities of various technologies
- Testing of the functioning and utility of the dashboards that have been implemented

Outcome - Deploy the final solution successfully after all the testing

Support the deployed components to ensure digital experience ecosystem meets its stated business objectives

This stage involves the:

Post go-live support of the developed and released components

Tech support and customer service engagements 

Application and/ or infrastructure support

Bug fixes and new releases 

Outcome: Real-time and round-the-clock support and troubleshooting to ensure high availability and performance of the digital properties and technologies

Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact

This stage involves the:

- Promotion and marketing of the new digital property or refreshed brand messaging to the target audience
- Inbound marketing and outreach to drive brand awareness and conversions
- Creation of digital marketing assets and content to aid in the promotional activities

Outcome: Improved awareness of the brand or new messaging or the new digital properties to drive higher considerations and conversions

Value Addition

Kilowott brings you expertise around building compelling customer experiences, through an approach that’s simple, practical, engaging and entrenched in digital. 

 

We help you create a customer experience that is consistent, differentiated, builds loyalty and converts thought into action. By leveraging AI, data analytics and our proprietary ngX Framework, we help you influence customers by understanding their path to purchase.

 

Our people manage brands and products, both large and small, across a range of sectors, worldwide. And we’ve specialised for long enough to know what works …and what doesn’t.

Business Benefits

Our mission is to design customer experiences that are responsive to the user and the environment, able to shape-shift and stay relevant to changing customer needs. Be it implementing digital transformation across the enterprise to become innovative, or simply increasing engagement scores, we can do it all.

Digital Experience Management

Create and deliver inspiring digital experiences across the buyer’s journey to increase engagement and grow revenue.

 

AI-Powered Personalization

Use personalized, relevant content to differentiate and compel users to action though the power of AI and analytics.

 

Omnichannel Marketing

Deliver contextual experiences wherever customers may be and stay relevant each time.

 

Create inspiring experiences

Deliver the visually rich, engaging and interactive experiences that customers demand. 

Our Ethos

We are a high performing, cohesive team with strong leadership. We collaborate with organisations and often construct combined teams with our clients to help drive transformations from within. We believe that great brands have the power to change lives, ignite the imagination, affect culture and generate behavior.

We are agile, eager, passionate about disruptive digital technologies, outcome-driven and above all, ignited by our imagination. We work closely with our clients to build customer experiences across all platforms and brand touch points. Working across platforms, disciplines and industries, our approach is based on a deep understanding of the interplay between design, technology and the needs of our clients.

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