Digital marketing
Our Proprietary Framework
Experience is whatever the customer perceives it to be, and as a brand you can’t control it completely. What you can do is influence that experience by being very intentional about where and how you deliver what the customers need and create experiences that create advocacy.
The challenge is to manage the complexity of multiple touchpoints across a number of different channels which make up the typical customer journey.
It goes without saying that great planning and articulation of the strategy is half the work done. Based on our deep design and technical experience, we have crafted the ngX framework to provide a calibrated approach to every transformation engagement, be it big or small.
The ngX Framework is our proprietary digital framework that is leveraged across all client projects. It unlocks your content and data to accelerate digital transformation and deliver endearing digital experiences that engage, convert, and grow across channels.
The ngX Framework
Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.
The ngX framework consists of the following steps:
Understanding the ngX Framework
Our ngX framework consists of the following stages that will be leveraged as a whole or as individual modules depending on the engagement model.
Assess your current customer experience and digital posture across all digital properties.
This stage involves mapping out the:
Digital properties on which your brand currently exists and is active
Content and messaging consistency and relevance across all the digital properties
Legacy systems and data, and their existing integrations
Number and maturity of existing of digital and offline touchpoints
Current operational processes, customer experience measurement metrics, process to capture and review the data, tools and technologies
Define a digital experience transformation roadmap to capture digital moments
This stage involves defining the:
Future course and extent of digitalization of business that has been envisaged
Overall digital transformation roadmap for the organization with specific milestones
Outcomes at each milestone to measure effectiveness of the journey
Outcome: A well-defined and specific articulated digital transformation or digital customer experience roadmap based on business objectives
Design an engaging brand experience by drafting the initial specifications for the digital elements or properties to be developed
This stage involves designing the:
Functional or operational processes modifications required for the digital transformation
Metrics that need to be captured and measured to define outcomes
Digital properties that need to be developed with objectives, features & specifications and timelines
Outcome: Design framework for the transformation project that can be used as a beacon for the development phase and can be revisited to assess the progress of the engagement
Develop the front-end and back-end systems and technologies to bring the digital next strategy to life
This stage involves the:
Development of the various digital properties that are required for the digital transformation or digital experience enhancement project
Refreshing existing digital or offline properties or channels in line with the defined roadmap
Outcome: Digital properties developed from scratch or refreshed; new digital technologies implemented or operational processes digitized to deliver better customer experience
Deploy all the technologies and design elements together after thorough QA and user testing
This stage involves the:
- Actual roll-out or release of the new digital technologies or properties
- Functional, user acceptance and technical testing of the developed solutions
- Testing of the integration capabilities of various technologies
- Testing of the functioning and utility of the dashboards that have been implemented
Outcome - Deploy the final solution successfully after all the testing
Support the deployed components to ensure digital experience ecosystem meets its stated business objectives
This stage involves the:
Post go-live support of the developed and released components
Tech support and customer service engagements
Application and/ or infrastructure support
Bug fixes and new releases
Outcome: Real-time and round-the-clock support and troubleshooting to ensure high availability and performance of the digital properties and technologies
Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact
This stage involves the:
- Promotion and marketing of the new digital property or refreshed brand messaging to the target audience
- Inbound marketing and outreach to drive brand awareness and conversions
- Creation of digital marketing assets and content to aid in the promotional activities
Outcome: Improved awareness of the brand or new messaging or the new digital properties to drive higher considerations and conversions
Value Addition
Business Benefits
Our mission is to design customer experiences that are responsive to the user and the environment, able to shape-shift and stay relevant to changing customer needs. Be it implementing digital transformation across the enterprise to become innovative, or simply increasing engagement scores, we can do it all.
Digital Experience Management
Create and deliver inspiring digital experiences across the buyer’s journey to increase engagement and grow revenue.
AI-Powered Personalization
Use personalized, relevant content to differentiate and compel users to action though the power of AI and analytics.
Omnichannel Marketing
Deliver contextual experiences wherever customers may be and stay relevant each time.