This one stat justifies why Influencer Marketing is highly sought after
Influencer Marketing focuses on key leaders to drive your brand’s content to a relevant market. They are paid for their efforts and are your brand’s spokespersons.
Influencer marketing combines content and social media marketing. Almost all influencers are linked to social media as a medium. They spread the word through custom-generated content, event marketing strategies and even moment marketing.
You need Influencer Marketing because close to 70% of brands have either tried or are partnership with influencer networks.
Social media influencers are gaining momentum and with a rise in demand for sustainable products, there is a demand to fill. Brands are tapping into influencer networks where an agency teams up with influencers who can spread your brand and increase revenue.
Consumers control a buyer’s journey, and traditional marketing cannot seep into buyer intent that easily. Millennials, ad impressions, targeted messaging are some facets of influencer marketing that not all brands can run in-house. Also, influencer marketing goes beyond reach, clicks, engagement, commerce, and metrics. That is an external agency has to be hired to work with reputed influencers.
If your business is not on social networks, then you are lacking big time.
We’ve been helping brands collaborate with influencers and connect with new audiences since 2012.
Our approach to influencer marketing has been refined over the years because we’re set on achieving the very best results for our clients.
With extensive experience and a network of influencers ready to promote your brand, we can get your business the exposure it needs to grow.
We get people thinking about your brand, talking about your products or services, and buying from your business.
They are influencers with an average following of more than 100 million people. They charge a fee as high as $1 million per sponsored post or ad. They work with super brands.
They are influencers who are similar to mega influencers but have influence through web as compared to mega influencers who are celebrities
They are influencers with an average following of 10,000 to 1,00,000 people. They usually generate high content engagement despite not counting millions of followers in audience size.
They are influencers who are working for the goal of the brand in direct lead generation. They drive leads and hence can be termed as a refined version of a micro-influencer.
They drive people to a brand’s website through solid, trusted recommendations. They work with one brand at a time for long periods.
Authentic influencers have a genuine following of people who value their opinions and trust their advice. When influencers share content — even promotional content — their followers engage.
So when you collaborate with the right content creators, with an ideal audience for your business, you know your brand message will reach the right people.
The only way you’re going to get ahead is by beating the competition. Competitive analysis is a strategy where you identify your major industry competitors and research their products, sales, and marketing strategies. This is the first step to creating a solid business strategy that improves upon your competition. Moreover, competitive analysis helps you learn the ins and outs of how your competition works. It also helps you identify what they’re doing right and realise opportunities where you can get ahead.
Influencer marketing can be the perfect way to gain the trust of new audiences, boost customer loyalty, and take your brand awareness to new levels.
Today, advertising is everywhere. You can’t go for a walk, turn on the TV, or scroll through social media without coming across adverts and promotional content. And with people exposed to different brands’ marketing efforts, all day, every day, they’ve become experts at tuning out unwanted, obvious advertisements.
Our clients will tell you, our influencer marketing campaigns:
- Increase your brand awareness
- Build trust in your brand and boost customer loyalty
- Set your business apart from the competition
- Drive sales and business growth
- Reach the right people — people who are likely to engage with your brand and purchase your products or services
- Have a measurable ROI.
Before we create a killer campaign strategy for your business, we research your industry to find the best social media channels for your business and the most influential content creators in your industry.
We also take a look at what your competitors are doing — whether or not they’ve run influencer marketing campaigns, who they’ve worked with, and how successful their efforts were. Then we work out how to give your business a competitive edge.
Once we know who the most influential content creators are in your industry, we’ll reach out to them.
We have a huge network of influencers we’ve already built relationships with, so it may be that we’ve worked with them before. But if not, we’ll reach out and start building a relationship with them on your behalf.
We’ll pitch collaboration ideas, introduce influencers to your brand and explain the benefits of working together.
For any queries about Kilowott’s services/solutions, please complete the form below and we will get back to you soon.
