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Influencer Marketing

Influencer marketing

Influencer Marketing has now surpassed Print Marketin

This one stat justifies why Influencer Marketing is highly sought after

What is Influencer Marketing?

Influencer Marketing focuses on key leaders to drive your brand’s content to a relevant market. They are paid for their efforts and are your brand’s spokespersons.

Influencer marketing combines content and social media marketing. Almost all influencers are linked to social media as a medium. They spread the word through custom-generated content, event marketing strategies and even moment marketing.

 

Do you really need Influencer Marketing?

You need Influencer Marketing because close to 70% of brands have either tried or are partnership with influencer networks.

Social media influencers are gaining momentum and with a rise in demand for sustainable products, there is a demand to fill. Brands are tapping into influencer networks where an agency teams up with influencers who can spread your brand and increase revenue.

Consumers control a buyer’s journey, and traditional marketing cannot seep into buyer intent that easily. Millennials, ad impressions, targeted messaging are some facets of influencer marketing that not all brands can run in-house. Also, influencer marketing goes beyond reach, clicks, engagement, commerce, and metrics. That is an external agency has to be hired to work with reputed influencers.

influencer marketing stats

More than 75% people trust social networks for purchasing decisions

If your business is not on social networks, then you are lacking big time

8x – the number of times our clients saw a rise in revenue through influencers

FAQs on Search Engine Optimization

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You might have heard of SEO. But do you know what it means?
Search Engine Optimization (SEO) can help your website or brand get noticed on Google’s Search Engine Results Page. SEO helps your website to stand-apart from your competition.
You understand what SEO is, but, how can it help my business?

To be successful online, your business/brand needs to understand what your customers are looking for, what are their preferences, and what they lack. SEO helps you with that.

My website doesn’t attract any visitors. Can SEO help?

Yes it will! Imagine your website as a ‘promised land of good content and value’. SEO acts like a compass in navigating purposeful users to your website.

Is SEO easy? Can I do it myself? Actually, I don’t even know how it works
It’s best you leave the SEO potions to us. But, one thing we can tell you is that, SEO is no magic. We brainstorm, analyze, test, predict, and implement SEO best practices that guarantee you success.
Your website needs help, but how much does it cost to hire an SEO agency?
We take pride in helping businesses (whether big or small) in broadening their reach via search engines. If you want to rank as the best, you have to hire the best, and pay them as the best.
Your website traffic has dropped. Are you doing SEO correctly?
The reasons for the drop could range from Google coming up with an algorithm update, a change in website content, competitors ranking ahead of you, poor or lack of content etc.
 
If you find SEO easy, do you really need to hire someone to do SEO?
Just like any other profession, you can do SEO yourself. But, do you know what your current website really lacks? We are the experts here. And we are worth your investment.
I don’t understand value. Is value money? Can SEO get me clients?
Now the Return on Investment for SEO varies from industry to industry. The end goal is to rank as the first result on Google. That takes some asking.
 
Maybe days, maybe months. Why does SEO take time to show results?
Google keeps updating so that users get good, purposeful content at their fingertips. We learn of these changes, tweak our strategies, and test them for best results.
 
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A chat with our Marketing Expert?

Book a free 15 minute consultation with Gary, our Marketing expert to find out how we can start driving organic traffic to your website.

Influencer Marketing Guide

Know Your Influencer Marketing - A Quick Guide

Mega-Influencer

They are influencers with an average following of more than 100 million people. They charge a fee as high as $1 million per sponsored post or ad. They work with super brands.

Macro-Influencer

They are influencers who are similar to mega influencers but have influence through web as compared to mega influencers who are celebrities

 

Micro-influencer

They are influencers with an average following of 10,000 to 1,00,000 people. They usually generate high content engagement despite not counting millions of followers in audience size.

Advocate

They are influencers who are working for the goal of the brand in direct lead generation. They drive leads and hence can be termed as a refined version of a micro-influencer.

 

Referrer

They drive people to a brand’s website through solid, trusted recommendations. They work with one brand at a time for long periods.

 

Loyalist

They are the best friend of a business. They have supported your brand through thick and thin, and hence know your product inside out.

The ngX Framework

Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.

The ngX framework consists of the following steps:

Assess

Assess your current customer experience and digital posture across all digital properties

Define

Define a digital experience transformation roadmap to capture digital moments

Develop

Develop the front-end and back-end systems and technologies to bring the digital next strategy to life

Deploy

Deploy all the technologies and design elements together after thorough QA and user testing

Support

Support the deployed components to ensure digital experience ecosystem meets its stated business objectives

Market

Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact

Let’s talk

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We create lasting impacts and change perceptions by taking brands on a power-packed journey from where they are to where they need to be.

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