Influencer marketing
Influencer Marketing has now surpassed Print Marketin
This one stat justifies why Influencer Marketing is highly sought after
What is Influencer Marketing?
Influencer Marketing focuses on key leaders to drive your brand’s content to a relevant market. They are paid for their efforts and are your brand’s spokespersons.
Influencer marketing combines content and social media marketing. Almost all influencers are linked to social media as a medium. They spread the word through custom-generated content, event marketing strategies and even moment marketing.
Do you really need Influencer Marketing?
You need Influencer Marketing because close to 70% of brands have either tried or are partnership with influencer networks.
Social media influencers are gaining momentum and with a rise in demand for sustainable products, there is a demand to fill. Brands are tapping into influencer networks where an agency teams up with influencers who can spread your brand and increase revenue.
Consumers control a buyer’s journey, and traditional marketing cannot seep into buyer intent that easily. Millennials, ad impressions, targeted messaging are some facets of influencer marketing that not all brands can run in-house. Also, influencer marketing goes beyond reach, clicks, engagement, commerce, and metrics. That is an external agency has to be hired to work with reputed influencers.
influencer marketing stats
More than 75% people trust social networks for purchasing decisions
If your business is not on social networks, then you are lacking big time
8x – the number of times our clients saw a rise in revenue through influencers
FAQs on Search Engine Optimization
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You might have heard of SEO. But do you know what it means?
You understand what SEO is, but, how can it help my business?
To be successful online, your business/brand needs to understand what your customers are looking for, what are their preferences, and what they lack. SEO helps you with that.
My website doesn’t attract any visitors. Can SEO help?
Yes it will! Imagine your website as a ‘promised land of good content and value’. SEO acts like a compass in navigating purposeful users to your website.
Is SEO easy? Can I do it myself? Actually, I don’t even know how it works
Your website needs help, but how much does it cost to hire an SEO agency?
Your website traffic has dropped. Are you doing SEO correctly?
If you find SEO easy, do you really need to hire someone to do SEO?
I don’t understand value. Is value money? Can SEO get me clients?
Maybe days, maybe months. Why does SEO take time to show results?
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Influencer Marketing Guide
Know Your Influencer Marketing - A Quick Guide
Mega-Influencer
They are influencers with an average following of more than 100 million people. They charge a fee as high as $1 million per sponsored post or ad. They work with super brands.
Macro-Influencer
They are influencers who are similar to mega influencers but have influence through web as compared to mega influencers who are celebrities
Micro-influencer
They are influencers with an average following of 10,000 to 1,00,000 people. They usually generate high content engagement despite not counting millions of followers in audience size.
Advocate
They are influencers who are working for the goal of the brand in direct lead generation. They drive leads and hence can be termed as a refined version of a micro-influencer.
Referrer
They drive people to a brand’s website through solid, trusted recommendations. They work with one brand at a time for long periods.
Loyalist
The ngX Framework
Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.
The ngX framework consists of the following steps:
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