Will Holiday Ads Cost More This Year? What Last Year's Data Shows, and How to Plan Anyway
Industry guides say holiday ad costs spike, but last year’s Q4 data showed costs easing while clicks surged, so the smartest plan starts from your own account history, not a rule of thumb.
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Buyers Research Before They Talk to You: Should Your B2B Product Site Sell?
With two-thirds of B2B buyers preferring a rep-free experience and 94% using AI to research, a product site that ends in “contact us” asks buyers to take a step they’d rather skip.
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Nordic Shoppers Are Buying Closer to Home: What E-Commerce Brands Should Change
Norwegian shoppers are favouring nearby markets with faster delivery and easier returns, and a Norwegian gourmet retailer’s rebuild shows how clear delivery, cost and trust details can win the sale.
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Why You Shouldn't Build Your Roadmap on an AI Model That Hasn't Shipped
With OpenAI cancelling GPT-6.1 Astra and Google limiting Gemini 4 Argon to a few testers, planning your roadmap around an unreleased AI model hands your schedule to someone else.
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Google Is Adding More Links to AI Answers: Will Your Traffic Come Back?
Google is placing more links higher in AI Mode and AI Overviews, but with no click data published and news publishers down 40% in Google traffic, the real contest is now being cited inside the answer.
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Why Did ChatGPT Stop Citing Reddit? The Risk of Borrowed AI Visibility
In mid-August, Reddit almost disappeared from ChatGPT's answers, and brands that had leaned on it for AI visibility lost ground overnight. Here's what happened and why shortcuts to AI visibility rarely last.
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Do You Have to Label AI in Your Ads? What the EU AI Act Means for Marketers
Since 2 August 2026, businesses reaching EU audiences must disclose certain AI-generated content. Here's what the EU AI Act and the IAB's new framework mean for your ads, what to label, and what you can safely leave alone.
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LinkedIn Is Cracking Down on AI Slop
More than a million LinkedIn members used the new "Seems like AI slop" button in its first two weeks, and flagged content is already seeing far fewer views. Here's what it means for your brand and how to keep your posts sounding like you.
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ChatGPT Ads Are Here: What Brands Need to Know Before They Invest
ChatGPT ads reached a $1 billion revenue run rate in under 200 days and are now open to businesses across India, Europe and the Middle East. Here's what's changing, what brands are getting wrong and how to get started.
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Why 7 in 10 Shoppers Leave Before Paying & What Your Next Website Must Fix
Seven in ten online shoppers abandon their cart, and AI search is changing how stores get found. Here's what a new ecommerce website must fix to turn more visitors into buyers.
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