Why Did ChatGPT Stop Citing Reddit? The Risk of Borrowed AI Visibility
In mid-August, Reddit almost disappeared from ChatGPT's answers, and brands that had leaned on it for AI visibility lost ground overnight. Here's what happened and why shortcuts to AI visibility rarely last.
Read More
Do You Have to Label AI in Your Ads? What the EU AI Act Means for Marketers
Since 2 August 2026, businesses reaching EU audiences must disclose certain AI-generated content. Here's what the EU AI Act and the IAB's new framework mean for your ads, what to label, and what you can safely leave alone.
Read More
LinkedIn Is Cracking Down on AI Slop
More than a million LinkedIn members used the new "Seems like AI slop" button in its first two weeks, and flagged content is already seeing far fewer views. Here's what it means for your brand and how to keep your posts sounding like you.
Read More
ChatGPT Ads Are Here: What Brands Need to Know Before They Invest
ChatGPT ads reached a $1 billion revenue run rate in under 200 days and are now open to businesses across India, Europe and the Middle East. Here's what's changing, what brands are getting wrong and how to get started.
Read More
Why 7 in 10 Shoppers Leave Before Paying & What Your Next Website Must Fix
Seven in ten online shoppers abandon their cart, and AI search is changing how stores get found. Here's what a new ecommerce website must fix to turn more visitors into buyers.
Read More
Measuring ROI When AI Search Won't Give You the Click
Up to 93% of AI Mode searches end without a single click, and only 41% of marketers can currently prove ROI on their AI investments. Here's why click-based attribution is breaking down, and what signals actually replace it.
Read More
How AI-Driven Research Is Rewriting the B2B Buying Journey
Most B2B deals are now decided before a sales rep ever gets involved. With 94% of buyers using AI tools during their purchase journey and vendor shortlists shrinking to 2.5 names, here's what's actually determining who makes the cut, and what marketing teams need to track instead.
Read More
Norway-India Energy Partnership: Why Two Very Different Energy Stories Are Converging
Norway spent decades building offshore energy expertise; India is building renewable capacity at unmatched scale. With TEPA now in force and a Green Strategic Partnership formalized, here's where the two countries' strengths actually line up and what it takes for a company to position itself in this corridor.
Read More
Agentic Commerce: What Happens to Retail When AI Agents Do the Shopping
AI agents in ChatGPT, Perplexity, and Google are now discovering, comparing, and completing purchases without shoppers ever visiting a retailer's website and most merchants aren't structured for it.
Read More
Voice Search and AI Assistants: How Local Businesses Should Adapt Their Content
With voice assistants now handling over 10 billion queries a day, local businesses need to optimize content for spoken, conversational search building directly on the same Google Business Profile foundation.
Read More