Who Can Use Your Content to Train AI, and How to Say No: What Google and Bing's New Controls Mean
Google and Bing now treat AI training, AI grounding and search as separate choices, so publishers need to decide each one deliberately before the new controls take effect in 2027.
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Where Did That Visitor Come From? Fixing Attribution for AI Referrals After Gemini Dropped Its UTM Tags
Gemini stopped tagging the links it cites after about three weeks, so some AI-driven visits now fall into “direct,” and marketers need a measurement plan that still works when platforms change how they pass referral data.
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Meta Andromeda in 2026: Why Your Creative Is Now Your Targeting
Meta’s Andromeda retrieval system shortlists ads before the auction, which is why genuinely different creative now does much of the work that audience targeting used to do.
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Will Holiday Ads Cost More This Year? What Last Year's Data Shows, and How to Plan Anyway
Industry guides say holiday ad costs spike, but last year’s Q4 data showed costs easing while clicks surged, so the smartest plan starts from your own account history, not a rule of thumb.
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Do You Have to Label AI in Your Ads? What the EU AI Act Means for Marketers
Since 2 August 2026, businesses reaching EU audiences must disclose certain AI-generated content. Here's what the EU AI Act and the IAB's new framework mean for your ads, what to label, and what you can safely leave alone.
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LinkedIn Is Cracking Down on AI Slop
More than a million LinkedIn members used the new "Seems like AI slop" button in its first two weeks, and flagged content is already seeing far fewer views. Here's what it means for your brand and how to keep your posts sounding like you.
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ChatGPT Ads Are Here: What Brands Need to Know Before They Invest
ChatGPT ads reached a $1 billion revenue run rate in under 200 days and are now open to businesses across India, Europe and the Middle East. Here's what's changing, what brands are getting wrong and how to get started.
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Content Decay: Why Older Blog Posts Lose AI Visibility, and How to Refresh Them
As AI search platforms prioritize freshness over almost everything else, older blog posts are losing visibility faster than ever here's how to spot content decay and refresh it before it costs traffic.
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What 4.24x Blended ROAS Looks Like When the Store Is Built Right
Paid media cannot outrun a broken store. What changes when the same budget lands on a shop that can actually complete a sale.
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Meta Just Overtook Google in Ad Revenue - What Changed?
Google ran digital advertising for two decades without serious competition at the top. In 2026, that changed. Here's what actually happened and why the shift tells you more about the future of advertising than the headline does.
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