Models Oddavell Case Study
For an ultra-luxury buyer, the experience shouldn't feel like a sales funnel — it should feel like a slow, confident reveal. The journey moves from atmosphere (hero, heritage, coastline) to substance (amenities, properties) to a single unhurried point of contact, with no urgency cues, no pricing pressure, and no hospitality-style "book now" framing. Right now that promise breaks at the two moments that matter most: the carousel/feature-list interactions are unbuilt (so exploration stalls), and the enquiry form has no validation, consent, or confirmation state (so the one conversion moment feels unfinished, not exclusive).
Explore this project
The Design Story
The problem, the thinking, and the design decisions. From brand identity to the finished site.
View →02The Brand Kit
Voice, colour, type and the rules behind them. The identity system in one place.
Open the kit →03The Whitepaper
The wider problem this project solves, and the approach behind it. A deeper read.
Read →04The Social Insights
How the campaigns performed channel by channel. Reach, engagement and what moved.
View insights →05The Results
The measurable outcome, in real numbers. Before and after, with sources.
See the metrics →06The Articles
The writing that came out of this project. The same arguments, at length.
Read the articles →In their own words
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