Social media insights · Jan–Jul 2026
Fifteen ads ran on Meta for the Oslo delicatessen over seven months. Five did most of the selling.
Source · Meta ad-level export · 1 Jan – 31 Jul 2026 · NOK
The shape of it
The five bought an order for kr230. Across all fifteen it cost kr269.
The six cheapest
Shorter is better. The account average was kr269 an order — four of these six came in under it.
Every ad that made money put one named product in front of the shopper.
A named cheese, a named farm, a bestseller grid, a price on the card. That is the whole pattern, and it holds across all fifteen.
The five that paid
orders — half of everything paid social sold
Meta assembles it per shopper from the product feed, so it is a template, not a picture. Four times bigger than anything else here.
back, on four per cent of the budget
Baskets a third bigger than the account average. The price on the card grew the order, not just the click.
an order, on its first flight
Launched 1 July and cheaper than everything before it. The newest version of the design is the best one.
back — the best in the account
One named cheese, moving. The cheapest orders anywhere, on the smallest budget of anything that sold.
average basket — the largest here
Shown to recent site visitors, the priciest audience to reach, and it still paid. Five orders, so read it as a direction.
The proof
Cost per order, by format
Three ads sold a category rather than a product — no cheese named, no weight, no price. Between them they spent kr1,184 and returned nothing.
The one film bought orders at a third of what stills cost. Lifestyle boards, the format with no named product, bought nothing at all on kr1,184.
The brunost photograph returned 5.4x to one audience and 2.7x spread across four. Same picture — the distribution was the variable.
Results · 1 January – 31 July 2026
