Creating an online store is an exciting experience, and with hundreds of online store name ideas available online, it shouldn’t be too hard.
Picking a name for your online store is a crucial first step. Choosing the ideal one might be challenging because there are many factors to take into account, such as if a relevant domain is accessible and who else might be using the name you like.
It’s worth spending a little additional time coming up with the ideal name using a little imagination—and some helpful resources.
What makes a good online store name?
While creating an ecommerce website, there are several things to think about. One of the first tasks you’ll need to complete is naming your store. When coming up with names, have the following in mind.
1. Your brand identity
Your company name might or might not allude to the products or services you offer. In either case, it needs to express your brand identity clearly.
The online store name you choose can refer to the kinds of goods you plan to offer or be associated with a significant aspect of your company.
It ought to accomplish both. Izzy Wheels is a superb illustration of this.
They sell wheelchair wheel covers in various styles and hues and the business was established by sisters and artists, Ailbhe and Izzy Keane.
The company is named after Izzy, who initially looked for a unique way to customize her own wheelchair.
2. Domain name availability
Always verify whether your company name is accessible as a domain name. To check for availability and determine whether there are any potential conflicts with other businesses. Moreover, options and name variations can be found by conducting a domain name search.
Consider the scenario where you desire the domain name gamestore.com and you sell video games.
Although “gamesuperstore.net” and “gamestores.biz” are currently taken, that domain is not (as of the date of this post).
3. Memorability and length
Short names for internet retailers include Amazon, WayFair, Zappos, and Chewy, to mention a few of the greatest (and most memorable).
Long names can be difficult to recall and may be truncated in the headlines of some online publications, such as social media and search results.
The following business names also have one thing in common: they don’t specify a particular product or product category.
The name Amazon, which pays homage to a sizable river in South Africa, was particularly chosen by Amazon’s founder Jeff Bezos because he wanted his product range to be as wide and boundless as the river.
Similarly, if you intend to develop beyond your initial product offering, you should think about names that are flexible enough to grow with your company.
4. First impressions
Remember to speak the name you are considering aloud. Is it simple to say? Does it have a pleasant, professional sound? Interesting fact: Bezos planned to call his business Cadabara at first, which is a play on the word “abracadabra.” But soon after hearing someone mistakenly name it “Cadaver,” he changed it to Amazon.
5. Legal restrictions
It pays to do your research before settling on a name you love because each state in the US has its own set of laws and regulations governing business names.
For instance, utilizing business entity identities like Inc. and LLC is subject to regulations in the majority of states.
In other instances, your name cannot be deceptive or excessively similar to the name of another company.
Are online store name ideas generators any good?
We’ve touched on a few different ways to start researching online store names above, but here are a few helpful tools worth using.
It can be helpful (and fun) to mix and match the results from multiple tools.
Looka – To produce shop names, Looka accepts keywords or amorphous concepts (such as “premium” and “ambitious”). You can also decide how long you want your name to be.
NameSnack – NameSnack generates more than 100 catchy, short business names and tells you right away if the name is also a domain name.
Behind the Name – Although it’s not a business name generator precisely, Beyond the Name is a fantastic tool for idea generation.
With over 25,000 names from many cultures, eras, and mythology, it is a searchable database. Search for names using usage, meaning, or origin criteria, or by first or last name.
What to keep in mind when brainstorming online store name ideas?
While technology can help you get your ecommerce branding process started, talking to real people and getting their advice is far more beneficial.
Invite your friends and family to collaborate on ideas by reaching out to them.
Ask people in your sector for opinions on names you’re considering or advice on how to come up with a decent name if your company specializes in a certain product.
You should make use of resources like customers, professionals, and other store owners.
Also, bear in mind the following:
Don’t be shy; nobody is grading you, so start by thinking broadly and generate as many ideas as you can.
To get your creative juices going, browse different online retailers and read about the names’ etymologies.
Look for distinctive elements of your company that you might use in the name. It could be to a location, the way you obtain your materials, or your own experiences.
Keep an eye out for tone: Does the conceivable name have a particular vibe or arouse a particular feeling that aligns with your brand?
Add your location, first or last name, pet’s name, or anything else unique to you to make the name more distinctive and/or personal.
Consider the future: Nonspecific names, like Chewy and Wayfair, make it simple for businesses to expand into a variety of items without going through a whole redesign.
(It should be noted that even though these names are ambiguous, they are nonetheless chosen with purpose. For instance, Chewy references to the pet business by conjuring up pictures of animals eating or chewing on toys.)
Every business starts with a great name
Customers will remember a wonderful store name, which also aids in building a solid brand for your company.
Finding the ideal name, however, calls for consideration, investigation, and ingenuity.
Fortunately, resources like online store name generators and a little assistance from your network simplify the procedure.
Think about the potential of your store name before deciding on it. Will it allow your company to expand or will it constrain it?
Make sure it captures the distinctiveness of your brand, both now and in the future. Moreover, ensure your selected website address is available before committing by using a domain name availability checker.
As you ponder over what name to choose for your online business, make sure you have already given Kilowott your requirements for delivering an ecommerce development experience that will make your online store stand out in design, navigation, brand value, and ROI. Let’s talk!!!
