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Netflix interface showcasing effective use of color psychology in UI/UX, with a vibrant play button and well-contrasted categories.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 5, 2023

In the dynamic world of streaming platforms, UI/UX design serves as the cornerstone for shaping viewer engagement.

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Loading sign icon indicating a buffering fix is in progress
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 1, 2023

In today's digital landscape, the thirst for high-quality content has never been more prevalent. Media companies and OTT platforms are racing to offer 4K and HDR streaming to satisfy consumers' insatiable appetite for crisp, vivid visuals.

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  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 31, 2023

Progressive Web Apps—these applications come as a budget-friendly alternative that can save businesses both time and money. Utilizing universally accepted web technologies such as HTML, CSS, and JavaScript, PWAs eliminate the need to create platform-specific versions

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Team of professionals engaged in a strategic meeting to discuss and analyze a Go-To-Marketing Plan, with charts and graphs spread across the conference table
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 30, 2023

A powerful brand can amplify the effectiveness of your marketing strategies, making your products or services unforgettable. It plays a pivotal role in creating a memorable impression, attracting customer loyalty, and setting you apart from your competitors.

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Split-screen image of a mobile phone and a desktop monitor illustrating conversion pathways, highlighting the importance of including mobile optimization in your Conversion Rate Optimization Checklist.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 29, 2023

In today's competitive online landscape, merely attracting visitors to your website isn't enough. The critical next step is converting those visitors into leads or customers, which is where Conversion Rate Optimization (CRO) comes into play.

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Smartphone displaying a digital commerce app, placed in front of a physical store with Black Friday signage, illustrating the importance of digital commerce in modern retail
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 28, 2023

In today's fast-paced, technologically-driven world, one topic consistently at the forefront of business conversations is the importance of digital commerce.

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Shopify website interface showcasing features for online selling, exemplifying the Digital Commerce Shifts from traditional retail to modern e-commerce.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 23, 2023

The past few decades have witnessed remarkable Digital Commerce Shifts, molding the way businesses operate and consumers shop. If you've ever pondered how these changes are reshaping our world, buckle up. We're diving deep into this evolution.

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Nike logo prominently displayed on a building, exemplifying how brands can Stand Out with GTM strategies.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 22, 2023

Go-To-Marketing (GTM) emerges as the beacon, offering tools to not only enhance brand visibility but also ensure businesses truly Stand Out with GTM in this competitive realm.

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Colleagues collaboratively working on Digital Touchpoint Optimization in B2B projects on their computers.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 21, 2023

As the era of traditional face-to-face transactions fades, the importance of seamless online experiences rises. But why this surge in interest? The answer lies in the broader wave of digital transformation that's redefining industries across the board.

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Designer sketching a wireframe on a tablet, showcasing UX/UI Design Principles in action.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
August 18, 2023

The rapid advancement of technology has reshaped the business landscape, leading to a surge in digital solutions. Companies are now more than ever reliant on digital platforms and products to streamline their operations and foster growth.

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