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Person holding a mobile phone showcasing common CRO Mistakes to Avoid on the screen
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 25, 2023

Understanding the fundamental importance of CRO in digital marketing underscores the necessity to diligently avoid prevalent CRO mistakes.

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A professional analyzing SEO and CRO strategies on a tablet with a Google search page visible in the background
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 22, 2023

The importance of SEO and CRO in digital marketing cannot be overstated. Together, they form a robust framework that not only draws users to a website but also encourages them to engage and convert.

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Man holding a phone, demonstrating the application of Emotional Intelligence in CX to enhance customer interactions and satisfaction.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 21, 2023

The relevance of integrating Emotional Intelligence in CX extends beyond immediate interactions, laying the foundation for long-term relationship building within the B2B sphere.

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  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 18, 2023

In today's competitive market, having a Scalable Sales Process is not just a nice-to-have; it's a core component of any successful Go-To-Market (GTM) strategy.

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Screenshot of Gmail interface showcasing features beneficial for Email Marketing and CRO strategies.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 15, 2023

Unveiling the symbiotic relationship between Email Marketing and CRO can be a game-changer for your digital strategies. Essentially, these two elements can work in concert to create seamless user journeys.

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Netflix's opening user interface as an example of the need to streamline user interfaces for better content navigation.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 14, 2023

According to industry reports, the number of shows and movies available on popular OTT platforms can range from hundreds to thousands, with new content being added almost daily.

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Man drawing a conversion funnel diagram featuring top-of-funnel (TOFU), middle-of-funnel (MOFU), and bottom-of-funnel (BOFU) stages, illustrating a comprehensive GTM Marketing Mix strategy.
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 13, 2023

In today's competitive landscape, having a solid Go-To-Market (GTM) Plan is crucial for any business aiming to launch a new product or service successfully.

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Connected Tv
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 12, 2023

Connected TV, often dubbed as the modern evolution of television, refers to televisions that can connect to the internet, thereby elevating the viewing experience beyond traditional broadcasting.

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Big Data for Personalization
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 11, 2023

As we transition into a digital age, the drive for personalization becomes paramount. Consumers no longer want a one-size-fits-all experience; they crave tailored content that resonates with their unique tastes and preferences.

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User-friendly interface of a Sports Streaming Mobile App displaying live game coverage and interactive features
  • Jonas Bocarro
  • Posted by Jonas Bocarro
September 8, 2023

In today's digital era, the sports streaming mobile app is no longer just an optional accessory—it's a central player in the evolving landscape of sports consumption.

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