Digital customer experience (DCX) encompasses every interaction a customer has with your brand in a digital medium
Read More
The “cookieless future” is indeed bright — for advertisers, good publishers, and consumers.
Read More
According to Google, 89% of leading marketers use metrics like customer lifetime value (CLV), gross revenue, or market share to measure their campaign performance.
Read More
o determine whether a marketing campaign is successful, you need to measure more than just the number of sales and amount of profit brought in
Read More
The CIO role is critical for delivering customer experiences that drive loyalty. CIOs provide the systems and tools needed for CX success.
Read More
The key elements of an advertising audit would include: Confirming compliance to a client/agency contract or agreement.
Read More
Microservices architecture has become increasingly popular in recent years, as businesses seek...
Read More
As you can see, if you really want to tame that ecommerce accounting beast, you need both great tools and, at some point, a great ecommerce accounting specialist.
Read More
ChatGPT can provide more accurate responses specific to each user’s question. Nevertheless, this is dependent on the AI being trained with that information.
Read More
The next phase of automation will be enabled when machine learning technology and artificial intelligence become smart enough.
Read More
