Cookieless solutions - How to Adapt Your Marketing Mix
The “cookieless future” is indeed bright — for advertisers, good publishers, and consumers.
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35 Marketing Metrics You Need to Illustrate Campaign Success
According to Google, 89% of leading marketers use metrics like customer lifetime value (CLV), gross revenue, or market share to measure their campaign performance.
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Campaign Performance Analysis - Guide to Measuring Key Metrics
o determine whether a marketing campaign is successful, you need to measure more than just the number of sales and amount of profit brought in
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How Can CIOs and CX Leaders Work Collaboratively?
The CIO role is critical for delivering customer experiences that drive loyalty. CIOs provide the systems and tools needed for CX success.
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B2B Digital Advertising Audit: Reshaping Your Strategy for Success
The key elements of an advertising audit would include: Confirming compliance to a client/agency contract or agreement.
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Microservices Architecture For Platforms & Products - 10 Questions
Microservices architecture has become increasingly popular in recent years, as businesses seek...
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Ecommerce Accounting Benefits For Business Owners
As you can see, if you really want to tame that ecommerce accounting beast, you need both great tools and, at some point, a great ecommerce accounting specialist.
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ChatGPT Pros And Cons - Is ChatGPT Going To Impact CX?
ChatGPT can provide more accurate responses specific to each user’s question. Nevertheless, this is dependent on the AI being trained with that information.
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Robotic Enterprise - Can There Ever Be A Fully Automated One?
The next phase of automation will be enabled when machine learning technology and artificial intelligence become smart enough.
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Corporate Social Responsibility and its Impact on Customer Experience
While corporate social responsibility is on the agenda of many organizations, they are skeptical about the motivation and commitment to CSR.
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