According to Google, 89% of leading marketers use metrics like customer lifetime value (CLV), gross revenue, or market share to measure their campaign performance.
Read More
o determine whether a marketing campaign is successful, you need to measure more than just the number of sales and amount of profit brought in
Read More
The key elements of an advertising audit would include: Confirming compliance to a client/agency contract or agreement.
Read More
Learning how to measure branding's success is a first step in building a killer go-to-market strategy.
Read More
Every business, whether B2B or B2C should have a digital presence — which is comprised of paid ads, SWO, and a website.
Read More
Brand tracking is the ongoing measurement of your brand-building efforts against key metrics, such as brand awareness and perception.
Read More
It's important for your brand campaign to place emphasis on the core values and mission of your company.
Read More
Brand values can be defined as the foundational beliefs that a company stands for.
Read More
B2B digital advertising refers to any online marketing strategy or tactic intended to promote your business to another organization.
Read More
Product-led growth describes a business strategy that places a company's software at the center of the buying journey.
Read More
