Do You Have to Label AI in Your Ads? What the EU AI Act Means for Marketers
Since 2 August 2026, businesses reaching EU audiences must disclose certain AI-generated content. Here's what the EU AI Act and the IAB's new framework mean for your ads, what to label, and what you can safely leave alone.
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LinkedIn Is Cracking Down on AI Slop
More than a million LinkedIn members used the new "Seems like AI slop" button in its first two weeks, and flagged content is already seeing far fewer views. Here's what it means for your brand and how to keep your posts sounding like you.
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ChatGPT Ads Are Here: What Brands Need to Know Before They Invest
ChatGPT ads reached a $1 billion revenue run rate in under 200 days and are now open to businesses across India, Europe and the Middle East. Here's what's changing, what brands are getting wrong and how to get started.
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Content Decay: Why Older Blog Posts Lose AI Visibility, and How to Refresh Them
As AI search platforms prioritize freshness over almost everything else, older blog posts are losing visibility faster than ever here's how to spot content decay and refresh it before it costs traffic.
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What 4.24x Blended ROAS Looks Like When the Store Is Built Right
Paid media cannot outrun a broken store. What changes when the same budget lands on a shop that can actually complete a sale.
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Meta Just Overtook Google in Ad Revenue - What Changed?
Google ran digital advertising for two decades without serious competition at the top. In 2026, that changed. Here's what actually happened and why the shift tells you more about the future of advertising than the headline does.
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The Recipe Page Is a Storefront
Most food retailers already own the highest-intent page on their site and treat it as a brand exercise. Attach merchandising to intent, not to the catalogue.
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Why Your Digital Strategy Needs a New Layer: From Roadmaps to AI-Orchestrated Execution
Is your organisation one of the 97% that believes in AI transformation or one of the 4% that's actually turning that vision into measurable business results?
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Why Brand Authority Matters More Than Keywords in AI Search
AI search is transforming online visibility. Learn why brand authority, trust, and expertise are now more important than traditional keyword-focused SEO strategies.
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Generative Engine Optimization (GEO): The Next Evolution of Search Visibility
Generative Engine Optimization (GEO) is transforming how businesses achieve online visibility by optimizing content for AI-powered search platforms like ChatGPT, Gemini, and Perplexity. Discover how GEO builds on traditional SEO to help brands become part of the answers users receive in an AI-driven search landscape.
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