B2B advertising presents a unique challenge in the digital marketing landscape. Unlike B2C products that appeal to a broad audience, B2B offerings often struggle to pinpoint their target audience. However, the key to successful B2B advertising lies in recognizing that your users are just as present on the web as B2C audiences.
Read More
IT sourcing includes evaluating costs, risks, competencies, and capabilities of various providers to select the best-fit solutions for achieving a company's goals
Read More
Digital customer experience (DCX) encompasses every interaction a customer has with your brand in a digital medium
Read More
The “cookieless future” is indeed bright — for advertisers, good publishers, and consumers.
Read More
According to Google, 89% of leading marketers use metrics like customer lifetime value (CLV), gross revenue, or market share to measure their campaign performance.
Read More
o determine whether a marketing campaign is successful, you need to measure more than just the number of sales and amount of profit brought in
Read More
The CIO role is critical for delivering customer experiences that drive loyalty. CIOs provide the systems and tools needed for CX success.
Read More
The key elements of an advertising audit would include: Confirming compliance to a client/agency contract or agreement.
Read More
Microservices architecture has become increasingly popular in recent years, as businesses seek...
Read More
As you can see, if you really want to tame that ecommerce accounting beast, you need both great tools and, at some point, a great ecommerce accounting specialist.
Read More
