The Challenge: Modernizing a Legacy Retail Ecosystem
BoMann, a leading Scandinavian manufacturer and supplier of wardrobe furnishing products, had built a strong reputation across the Nordics. But as consumer expectations evolved and digital commerce became more competitive, their legacy systems started showing their limitations. Managing product data, pricing, and orders across 90+ online stores was not only operationally costly and error-prone but also made scaling revenue increasingly difficult in a crowded retail e-commerce landscape.
Retail e-commerce is fiercely competitive, and generating consistent revenue growth requires more than just an online presence. Fragmented systems, manual processes, and outdated platforms can slow down fulfillment, create pricing errors, and frustrate customers, putting businesses at a disadvantage against digitally agile competitors.
BoMann needed more than a website refresh. They needed a complete digital transformation that could unify fragmented systems, empower store-level teams, and put wardrobe customization directly in the hands of the customer, creating a seamless, revenue-generating experience in an increasingly competitive online market.
That’s where Kilowott stepped in.
The Strategy: End-to-End Digital Transformation
Our approach to BoMann was rooted in understanding their entire retail value chain from product management and pricing logic to customer experience and order fulfillment. We deployed a combination of custom software application development and ecommerce design and development to architect a solution built for scale.
1. Dynamic Product Management System
We built a centralized product management system that standardized SKUs across all 90+ storefronts, enabled real-time updates, and synced with BoMann’s existing ERP, OMS and CRM platforms, creating a single source of truth with zero manual reconciliation.
2. Rule-Based Pricing Engine
We engineered a rule-based pricing engine that automatically calculated accurate prices based on customer configurations, dimensions, materials, finishes, and accessories, eliminating pricing errors and removing the need for manual quoting entirely.
3. Drag and Drop Wardrobe Design Tool
Customers could design their ideal wardrobe online, selecting dimensions, layouts, and finishes while seeing live price updates before placing their order. A truly self-serve experience built by our UI/UX design practice to convert browsers into buyers.
The Integrations: A Connected Retail Ecosystem
No transformation is complete without integration. We connected BoMann’s new platform with their core business systems ERP, OMS, and CRM creating a fully synchronized retail ecosystem. Store managers gained access to real-time analytics and dashboards, giving them visibility into performance, inventory, and customer behavior like never before.
This kind of connected infrastructure is something Kilowott specializes in bridging the gap between strategy and execution to deliver platforms that don’t just look great but actually run the business.
The Results: Numbers That Speak for Themselves
The impact of BoMann’s digital transformation was immediate and sustained. Here’s what five years of partnership produced:
| Total Sales Revenue | NOK 150M+ |
| Conversion Rate (2023–2024) | 60% – 6,218 orders fulfilled |
| Customer Engagement | 45% increase |
| Operating Costs | 54% reduction |
| Customers Served | 40,000+ with 10,510 leads generated |
| Page Load Time | Sub-1.5 seconds across all storefronts |
These aren’t vanity metrics. They represent a business that is leaner, faster, and more capable of competing in a rapidly evolving retail landscape.
Why This Project Matters Beyond BoMann
The BoMann engagement is a blueprint for what’s possible when a manufacturer commits to digital-first thinking. Retail and omnichannel businesses across the Nordics and globally are facing the same crossroads: continue operating on legacy infrastructure, or invest in platforms that can serve customers better while costing less to run.
Kilowott’s work with BoMann demonstrates that the right technology partner doesn’t just build software they build competitive advantage. From custom software development that handles complex business logic, to ecommerce platforms that turn product catalogs into revenue-generating experiences, the outcomes are measurable and lasting.
A Long-Term Partnership Built for the Future
Ongoing Digital Transformation
Digital transformation isn’t a one-time project, it’s an ongoing commitment. Our partnership with BoMann continues to evolve, with continuous innovation cycles ensuring the platform stays ahead of shifting market demands. Whether it’s adding new store integrations, refining the configurator experience, or expanding analytics capabilities, we remain embedded in BoMann’s growth journey.
The Numbers Behind the Impact
Global ecommerce sales are projected to surpass $8 trillion by 2027, and retailers who invest in digital configurators and self-serve tools see up to 40% higher average order values. Businesses that integrate ERP and CRM systems with their ecommerce platforms report a 30% improvement in operational efficiency, exactly the kind of gains BoMann has experienced firsthand.
Meeting Modern Buyer Expectations
With 70% of B2B buyers now expecting a self-serve, B2C-like purchasing experience, the wardrobe retail segment is no exception. Manufacturers who digitize their product experience don’t just keep up they pull ahead.
Shaping the Future of Scandinavian Furniture Retail
BoMann’s transformation is redefining what customers expect and what competitors must deliver. By making custom wardrobe design accessible, accurate, and instant online, they’ve raised the bar, driving smarter pricing, richer product experiences, and faster fulfillment across the industry.
Unlock Scalable Growth with Kilowott for Brands
If you’re a retail or manufacturing business looking to modernize your digital operations, get in touch with Kilowott. With Kilowott for Brands, we help businesses unlock scalable growth, streamline operations, and turn complex challenges into measurable revenue and efficiency gains.
