Every school has a story, a culture, a philosophy, a warmth that parents feel the moment they walk through the door. For Pley Early Years, that story was rich and compelling: a preschool built on the UK’s Early Years Foundation Stage (EYFS) framework, blending open-ended exploration with structured learning, and placing nurturing relationships with children at the very heart of everything they do.
The problem? Their website wasn’t telling that story. And in today’s world, a school’s digital presence is often the very first impression a parent gets.
The Challenge: A Website That Didn’t Do Justice to a Wonderful School
When Pley Early Years came to Kilowott, the brief was clear from the start. Their existing site was cluttered, text-heavy, and lacked the emotional warmth that defined the school itself. Parents found it hard to navigate buried information, no clear pathways to the things they actually needed. And perhaps most critically, the site simply didn’t feel like a place where children thrive and grow.
For a preschool that prides itself on fostering joy, curiosity, and strong relationships, a cold and confusing website was more than just an aesthetic issue. It was actively working against them.
Our Approach: Where Strategy Meets Warmth
At Kilowott, every decision visual, structural, and functional is grounded in clear strategic thinking, not redesigning for the sake of it.
UI/UX Design – Built Around Parents and Children
We designed for two audiences at once. Parents need clarity, trust, and easy access to information. Children (and the child in every parent) need colour, life, and a sense of play. The new interface delivers on both — a vibrant visual language that feels playful without being chaotic, paired with navigation restructured from the ground up so parents can find what they need without friction.
CRO -Turning Visitors Into Enquiries
A beautiful website that doesn’t convert is a missed opportunity. Our CRO strategy ensured the redesign was built to guide parents toward action, booking a visit, making an enquiry, or simply staying longer and exploring. We mapped user journeys, identified drop-off points, and built a site architecture designed to keep parents moving forward with confidence.
The Result: A Digital Home That Reflects a Joyful School
The finished website is a genuine reflection of Pley Early Years’ identity. It’s warm, it’s inviting, and it’s easy to use. The balance between charm and functionality means it serves parents practically while also capturing the spirit of the school emotionally.
Navigation is intuitive. Information is accessible. And crucially, the site now feels like the kind of place where children are happy, cared for, and encouraged to grow.
“We stepped in to transform their digital presence and the result is a site that strikes a balance between functionality and charm, appealing to both parents and children.”
You can view the full case study on our Behance portfolio here.
Why This Project Matters
The Pley Early Years redesign is a strong example of something we believe deeply at Kilowott: that the best digital work isn’t just about aesthetics or metrics in isolation it’s about understanding what a brand truly stands for and building an experience that communicates that authentically.
Schools, in particular, face a unique design challenge. The stakes are personal. Parents are making decisions about their children’s early development, and the website is part of how they decide whether to trust you. That trust has to be earned through every pixel, every piece of copy, every interaction.
We’re proud of what we built with Pley Early Years, and we’re proud to have helped a genuinely caring school find a digital presence that matches their real-world warmth.
This is the work we care most about, not just making things look better, but making them work harder for the people who matter. For Pley Early Years, the result is a website as warm, considered, and full of life as the school behind it.
Great schools deserve great websites. Pley Early Years now has both.
See the full transformation on our detailed case study.
