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Search Engine Optimisation

Organic search results

Our clients have seen a 10% steady growth in organic traffic

Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term.

What is Search Engine Optimisation (SEO)?

SEO or Search Engine Optimization is essentially the practice of increasing the quantity and quality of traffic to your website through organic search engine results. While the concept might be simple, the fact is that quality SEO can be rather technical. There’s no point attracting visitors to your website who are interested in rock music when the reality is you specialise in selling rocks. Alternatively, while it is possible to direct traffic to your website through paid advertising, quality traffic comes from organic searches. And that’s where we come in.

 

Do you really need SEO?

The internet is a large place. Currently, there are over 1.74 billion websites active and online. That’s a lot of websites! So if you’re going to be online, then your customers need to find you as quickly and as efficiently as possible. The purpose of Search Engine Optimization is twofold.

For starters, it increases traffic. If you provide valuable information and make it easy for search engines to find and organize it, they will reward you with higher rankings. This increased exposure means more visitors to your pages. As with most marketing, you want to get your content in front of as many eyeballs as you can.

Secondly, SEO brings you qualified leads for free. That’s right. Since search engines return results to users who are actively searching for a particular term or phrase, getting to the top of that stack means you’re providing information to the people who want it most, when they want it.

Unlike advertising, you aren’t trying to push information in front of people who might not be interested at the time. So, when SEO is done right, you get an active audience, and you don’t have to pay to get the message to them.

SEO Stats

76% of people who search on their smartphones for something nearby visit a business within a day.

28% of those searches for something nearby result in a purchase.

82% of people who implemented an SEO strategy found it to be effective

6000 Real Estate Organic Leads Generated

Case Study: Real Estate SEO

A large real estate firm in India; Model’s needed to build a social media presence from scratch, make their website more appealing, and set up a scalable lead generation mechanism.

The revamping of the website was the first step in brand building. Only then, could we establish an SEO strategy that revolved around their revamped website. Once a good SEO ranking was established, we kicked in paid advertising, which acted like jet boosters, propelling the number of leads and engagement.

We ranked the highest with real estate keywords within a span of three months for properties in its home state of Goa. They also generated organic leads up to 6,000 engagements approx. for property related queries.

1mill+ Impressions in 120 days with Organic Content

SEO for Minimal & Sustainable Fashion

A highly regarded brand in international fashion, established in the early 1990’s, the designer was famously called ‘The Guru of Minimalism’ and known as a perfectionist.

We were entrusted with the task of digitising the brand’s presence online – to reach new global audiences and appeal to the younger generation – whilst also ensuring that the brand’s appeal stayed consistent.

We revamped the website to ensure a contemporary feel throughout. The introduction of an ‘E-shop’ ensured that this virtual boutique could now be shopped at with the click of a button from anywhere in the world!

Through our efforts of optimising the website, the introduction of an ‘E-shop’, and SEO and paid social media advertising, the website saw a healthy rise in daily traffic, across the globe.

The ‘E-shop’ was a strategy that garnered 24 orders and close to $7,000 in revenue within 4 months – November 2019 to February 2020.

FAQs on Search Engine Optimization

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What is SEO
Search Engine Optimization (SEO) can help your website or brand get noticed on Google’s Search Engine Results Page. SEO helps your website to stand-apart from your competition.
How can it help my business?

To be successful online, your business/brand needs to understand what your customers are looking for, what are their preferences, and what they lack. SEO helps you with that.

My website doesn’t attract any visitors. Can SEO help?

Yes it will! Imagine your website as a ‘promised land of good content and value’. SEO acts like a compass in navigating purposeful users to your website.

Is SEO easy? Can I do it myself?
It’s best you leave the SEO potions to us. But, one thing we can tell you is that, SEO is no magic. We brainstorm, analyze, test, predict, and implement SEO best practices that guarantee you success.
How much does it cost to hire an SEO agency?
We take pride in helping businesses (whether big or small) in broadening their reach via search engines. If you want to rank as the best, you have to hire the best, and pay them as the best.
My traffic has suddenly dropped! Why?
The reasons for the drop could range from Google coming up with an algorithm update, a change in website content, competitors ranking ahead of you, poor or lack of content etc.
 
Why does SEO take time to show results?
Google keeps updating so that users get good, purposeful content at their fingertips. We learn of these changes, tweak our strategies, and test them for best results.
 

Search engine optimisation

Know your SEO - A quick guide

On-page SEO

By using on-page SEO, we are able to optimize individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page relates to the content and HTML source code of a page and works toward optimizing it, as opposed to off-page SEO which refers to backlinks and other external signals.

Off-page SEO

If it’s not on-page, it’s off-page; right? Well, sort of. Off-page SEO refers to all of the activities that you and others do outside of your website. Off-page SEO is done to raise the ranking of a page with search engines. Most digital marketing agencies will tell you that link building is all you need to do, but at Kilowott, we go beyond that.

 

Link Building

All roads leading home is great. So are all roads leading to your website – and that’s what link building does. After creating a great website with content that people are searching for and that search engines can understand, you’ll want to outrank the rest of the sites that do the same. This is accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.

Content Development

There is so much content out there on the world wide web. Cutting through the mix means having to research, produce, and publish information that meets a strategic goal. Quality content that works will either build a connection with an audience or encourage some kind of marketing or sales outcome. This is why content development is a vital part of a good content marketing strategy. At Kilowott, we create everything from social media posts to blogs, animated videos, to podcasts.

 

Competitive Research

The only way you’re going to get ahead is by beating the competition. Competitive analysis is a strategy where you identify your major industry competitors and research their products, sales, and marketing strategies. This is the first step to creating a solid business strategy that improves upon your competition. Moreover, competitive analysis helps you learn the ins and outs of how your competition works. It also helps you identify what they’re doing right and realise opportunities where you can get ahead.

 

Local SEO

If you’re a small business or just starting out, it helps to start local before going global. Local Search Engine Optimization (also referred to as local search marketing) is an incredibly effective way to market your local business online since it helps businesses promote their products and services to local customers at the exact time they’re looking for them online. A great way of doing this is by harnessing Google’s ‘nearby’ functionality. To find out other ways in which we can target local traffic for your business, get in touch with us today.

Some of our achievements

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Organic Traffic
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Organic Sales
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Keywords optimised
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Websites optimised

Case Study

Kilowott Search Engine Optimisation Case Study

White Paper

Looking forward - The Future of SEO 2021

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