How We Transformed Equinavia’s Ecommerce to Deliver 5x ROI
Equinavia is a premium equestrian gear brand serving both B2C retail and B2B wholesale customers globally. Kilowott transformed their complex Znode system into a unified WooCommerce-based Ecommerce platform with custom B2B & B2C workflows, system integrations, and a high-conversion checkout. We also delivered end-to-end digital marketing through SEO, Google Ads, Meta Ads, and affiliate marketing. In 3 months, $35.5K in ad spend generated $132K in revenue (3.72x ROAS), while affiliate marketing drove $7.3K at 5x ROI. Organic growth scaled with 5.18 million impressions and Domain Authority improving from 25 to 33. The new platform now drives revenue growth, higher retention, and streamlined operations with lower long-term costs.
Task
The goal was to simplify Equinavia’s eCommerce and enhance B2B & B2C experiences. We aimed to drive revenue, retention, and measurable ROI through a unified platform.