CRO & UX Optimization for Craft.no: Enhancing Sales and User Experience

Craft Sportswear, based in Borås, Sweden, is a leading producer of functional sports apparel, originally founded by Anders Bengtsson to create moisture-wicking underwear for athletes. Kilowott partnered with Craft.no to enhance their online store’s performance and user experience. We streamlined navigation with clear categories and a sticky mega menu, highlighted best-sellers, and simplified checkout processes. Site speed optimizations and A/B testing improved load times and engagement, while personalization made shopping more relevant for each customer. These CRO and UX enhancements reduced cart abandonment and made product discovery faster and easier. The result was a visually appealing, user-friendly platform that boosted conversion rates and overall sales. By focusing on both aesthetics and functionality, Kilowott helped Craft.no deliver a seamless, profitable online shopping experience.