Allgrid Website Redesign: From Static Brochure to Conversion-Driven Platform

Allgrid is a cutting-edge tool company redefining precision in construction and tilework through a single, innovative product. Despite their powerful tool, their website was a static brochure with no e-commerce functionality and limited structure to drive conversions. Construction professionals faced up to 30% rework and over 60% reported frustration due to cutting and measuring errors. We began with a story-first discovery to uncover the brand’s purpose and build a narrative-led foundation. Using this insight, we created a narrative-driven layout that guided users from pain points to solutions. Clear CTAs, a sticky ‘Buy Now’ button, streamlined checkout, and global-ready integrations were implemented to enhance the buying experience. The redesign merged storytelling with functionality, clarified the product’s value, and strengthened brand trust. As a result, Allgrid now offers a seamless buying journey with measurable growth in engagement, conversions, and customer retention.