Preserving Premium Experiences While Scaling Online
Norway’s gourmet food market is evolving fast. Customers expect premium products delivered seamlessly online, from artisanal cheeses to fresh seafood and specialty delicacies. For Gutta på Haugen, a beloved brand since 1994, this shift posed a critical question: how could they preserve the luxury of their in-store experience while creating a scalable, high-performing e-commerce platform?
The challenge wasn’t just selling online, it was capturing the curated, premium experience of a gourmet store while handling traffic, streamlining operations, and integrating marketing tools.
Facing the Limits of an Outdated Platform
Their existing MyStore system was struggling. Site performance was slow, checkout processes were cumbersome, and integrating marketing campaigns was a challenge. The platform’s limitations were not just technical, they were affecting the customer experience and revenue potential. Gutta på Haugen needed a solution that could streamline operations, engage users, and grow with the brand.
A User-First Approach to E-Commerce Design
Our focus was on understanding the customer journey. Through in-depth research, we identified pain points and opportunities to enhance the experience. The new design emphasized intuitive navigation, clear product information, and storytelling that reflected the quality and craftsmanship behind each product. Every interaction was crafted to build trust and encourage engagement, making online shopping feel as premium as visiting the store.
Building a Platform for Performance and Growth
Design alone wasn’t enough. The platform needed to be fast, scalable, and future-ready. We integrated Meta and Google ecosystems to ensure marketing efforts reached the right audience while providing a seamless experience across devices. This combination of design and technology allowed Gutta på Haugen to operate more efficiently and grow their online presence.
Transforming the Online Gourmet Experience
The results were immediate and remarkable. The redesigned platform drove 101% year-over-year conversion growth, a 50% increase in click-through rates, and over NOK 6.8M in online sales, culminating in 3.1x overall revenue growth. By focusing on intuitive design, seamless performance, and integrated marketing, Gutta på Haugen elevated how customers browse, select, and purchase gourmet products online.
Turning Design and Strategy into Revenue
This transformation shows that in a high-end, niche market, careful alignment of user-first design, scalable technology, and strategic marketing can create measurable business growth. By creating an experience that mirrors the quality of their in-store offerings, Gutta på Haugen proved that digital innovation can amplify both customer trust and revenue.
Scaling Without Compromise
Beyond the numbers, the true achievement lies in how customers now experience the brand online—from discovering products to completing purchases, every step reflects the care and craftsmanship that defines Gutta på Haugen. In a competitive and evolving digital landscape, this approach sets a benchmark for other high-end brands aiming to deliver excellence consistently, both in-store and online.
This transformation is more than a case of e-commerce success, it’s a blueprint for how businesses can adapt, innovate, and thrive without compromising on quality or customer trust.
For brands looking to scale, it’s a clear reminder: the right combination of experience, technology, and strategy can create growth that’s sustainable, measurable, and meaningful.
