Big Banyan Wines is a premium wine brand under John Distilleries Pvt Ltd, sourcing grapes from celebrated regions like Nashik and Ramanagar. Led by winemaker Lucio Matricardi, the brand offers not just exceptional wines but immersive vineyard tour experiences. The challenge? Turning online interest into real bookings.
Here’s how we did it.
The Challenge? Visibility, Engagement and Conversions
Despite offering a premium product and a compelling vineyard experience, Big Banyan Wines faced a common challenge in the hospitality and F&B sector: converting digital interest into real-world action.
Potential visitors were browsing, but not booking. The brand needed a strategy that would:
- Increase visibility among wine enthusiasts and experience-seekers
- Drive genuine engagement through compelling content
- Streamline the booking journey so users could reserve a tour anytime, from anywhere
- Deliver measurable ROI from paid social campaigns
This is precisely the kind of challenge that Kilowott’s digital marketing services are built to solve.
Our Strategy: Targeted Digital Marketing for the Wine & Hospitality Sector
At Kilowott, we don’t believe in one-size-fits-all marketing. Our approach for Big Banyan Wines was built around three pillars: compelling content, precision targeting, and a frictionless booking experience, core principles that define how Kilowott for Brands partners with businesses to unlock their full digital potential.
From the outset, our digital marketing services were tailored to meet the unique demands of the wine and hospitality sector, where brand storytelling, seasonal demand, and experiential appeal all play a critical role in driving conversions.
1. Compelling Content That Converts
We led with storytelling. Premium wine is a sensory, emotional product and the content had to reflect that. We developed scroll-stopping creative assets that highlighted the beauty of the vineyards, the craftsmanship behind the wines, and the experience of visiting. Every piece of content was designed not just to impress, but to inspire action.
Strong content is the foundation of any impact-driven digital marketing strategy and for Big Banyan Wines, it became the bridge between brand admiration and booking intent.
2. Targeted Facebook & Instagram Ads
We ran highly targeted paid campaigns across Facebook and Instagram, the two platforms where wine enthusiasts, experience-seekers, and aspirational travellers in India are most active. Our audience segmentation focused on:
- Wine and lifestyle interests
- Geographic proximity to Nashik and Ramanagar
- Lookalike audiences based on existing visitors and customers
- Behavioral signals indicating travel and experience intent
Each ad was optimized to drive traffic directly to booking pages, minimizing the steps between discovery and conversion. This mirrors the performance marketing approach Kilowott has applied across sectors from Food & Beverage brands like Paul John Caffeine to real estate and construction clients consistently delivering results that exceed benchmarks.
3. Streamlined Booking Process
Even the best ad campaign can fail if the booking experience is frustrating. We worked to ensure that the journey from ad click to confirmed reservation was smooth, fast, and available 24/7, so potential visitors could book a vineyard tour at any time, on any device, without friction.
This kind of end-to-end thinking is central to how Kilowott bridges strategy and execution for its clients.
The Results: Real Numbers, Real Impact
The campaign delivered results across every key metric:
| New Web Users Attracted | 4,800+ |
| Vineyard Tour Bookings Generated | 500+ |
| Revenue Generated | ₹4 Lakh – ₹6 Lakh |
These aren’t vanity metrics. Every new user represented a real person discovering Big Banyan Wines for the first time. Every booking translated to a guest walking through the vineyard gates. And every rupee of revenue was a direct outcome of a data-driven, creatively executed digital strategy.
What This Means for Brands in the F&B and Hospitality Space
If you’re running a vineyard, a resort, a restaurant, or any experience-driven brand, the Big Banyan Wines story carries a clear lesson: the gap between a great product and a thriving business is often a strategic digital marketing plan.
The right campaigns, built on audience insights, compelling creative, and seamless user journeys, can transform your online presence from passive to powerful.
At Kilowott, we’ve helped brands across Food & Beverage, Real Estate, Construction, and more achieve breakthrough growth through data-driven digital marketing. Whether you’re looking to drive bookings, generate leads, or scale revenue, our team is ready to build a strategy around your goals.
Ready to Drive Results Like Big Banyan Wines?
Explore how Kilowott can help your brand grow through targeted digital marketing, compelling content, and measurable performance strategies.
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