Reviving a Football Legacy: Building Sporting Clube de Goa’s Digital Brand Presence

CX Aspect

- Sporting Clube de Goa is one of Goa’s premier football clubs, founded in 1999 and known as the “Flaming Oranje.” The goal was to refresh the club’s digital presence to improve visibility and fan engagement. We modernized SCG’s brand through a redesigned website, updated content, and dedicated player profiles to strengthen connections with fans. Dynamic social media content, a refreshed logo blending heritage with modernity, and the introduction of Zumba, a vibrant mascot, further enhanced brand appeal. The result was a stronger digital identity, improved player visibility, and deeper fan engagement across platforms.