Noma Norge E-Commerce Redesign that drove over 190% Higher Engagement

CX Aspect

- Noma, a leading Norwegian fashion accessories brand known for minimalist scarves, hats, and hair accessories, faced UI issues, manual B2B workflows, performance problems, and a complex checkout causing abandoned carts. We redesigned a high-fidelity, lifestyle-focused UI, stabilized the backend, streamlined navigation and checkout flows. The redesign introduced a modern Scandinavian aesthetic with trust signals, bestseller grids, and urgency triggers, while mobile-first optimization ensured smooth shopping across devices. Post-redesign, Bunad & Hair Accessories became top categories, campaign traffic ran smoothly, the platform became future-proof, and engagement grew 190%.