Gutta på Haugen Achieves 3.1x YoY Growth with NOK 6.8M+ in Online Sales

CX Aspect

- Gutta på Haugen, founded in 1994, offers premium Norwegian gourmet foods online and in-store. Limited by their MyStore platform, they needed a scalable e-commerce solution to improve operations and experience. We delivered a user-first design grounded in customer research, strengthening trust and usability. The site was optimized for speed, scalability, and seamless checkout, with a flexible framework for growth. Integrated Meta and Google ecosystems drove full-funnel demand, resulting in 101% YoY conversion growth, 50% higher CTR, NOK 6.8M+ in e-commerce revenue, and 3.1× YoY revenue growth.