Building Trust and Conversions: Allgrid’s Website Revamp

CX Aspect

- Allgrid is a cutting-edge tool company redefining precision in construction and tilework through a single, innovative product. Despite its potential, the website was a static brochure with no e-commerce functionality and limited structure to drive conversions, causing up to 30% rework and frustration for over 60% of construction professionals. We conducted a story-first discovery to uncover the brand’s purpose and built a narrative-driven layout guiding users from pain points to solutions, with clear CTAs, a sticky ‘Buy Now’ button, streamlining the checkout process. The redesign merged storytelling with functionality, strengthened brand trust, resulting in a seamless buying journey with measurable growth in engagement, conversions, and customer retention.