Online Reputation Management - Kilowott
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Online Reputation Management


3 out of 4 customers trust a company more if it has positive reviews online

This means that the only way to grow a brand positively is through effective online reputation management

What is Online Reputation Management?

Online Reputation Management can build a positive brand. It proactively helps influence what information people will find about your business/service.

Online Reputation Management makes it easier for others to perceive your business when they stumble upon it online.

It influences what other people already think about you. It ensures digital presence matches your reputation through your offline network.


Do you really need Online Reputation Management?

Online reputation is not technological, but human problems. Online popularity is a measuring yardstick for improving reputation online.

Online reputation management prioritizes balance and counteracts human bias for gossip.

Negative comments or experiences posted online can tarnish your brand’s image. Repairing that and improving the image needs expertise, which a reputation management agency can work on.

Online Reputation Management Stats

60% of consumers say that negative reviews made them avoid a brand

This proves how important is online reputation management in reducing churn rate

4x – the number of times our client’s brand value grew through reputation management

FAQs on Online Reputation Management

Online Reputation Management is a process where your brand’s image is improved or protected from damage. These frequently asked questions are made up of queries that we get asked often.

What is Online Reputation Management?

Online reputation management is the systematic monitoring and repairing of a brand or business’ image on the internet.

The end goal is to become an industry authority or portray a position as a market leader or be known for your excellent customer service.

How can Online Reputation Management help you?

Online reputation management can help you respond to customer feedback, check for any malicious content posted against your brand, rectify any internal news leak which may hamper the credibility of your brand, improve social media engagement, and maintain distance from harmful allegations.

Is it a good idea to hire an online reputation management agency?

Yes, it is. This is because an agency will work on various techniques and strategies that can help you push damaging and harmful content further down the search engine results pages (SERPs). 

The agency will manage your content on search engines, and rectify negative business reviews or encourage happy clients to contribute via positive feedback.

The agency will craft your social media policy so that it matches your reputation goals. They build an A+ online presence to have a solid social media policy in place. They work on how your social media impacts your employees’ interactions online.

They also craft content that allows employees or staff members to freely post whatever is best for the brand, especially if the content is associated with your business.

The agency will ensure sensitive data is never shared on social media domains including financial, legal, and private client information.

How long does it take to repair any damaged reputation online?

The removal of negative content from search results can take about a few weeks, or longer depending on a number of factors.

Suppression (pushing down) of search results can take around three to ten months or longer depending on the level of difficulty. All this can be handled easily by an outsourced agency.

How much does online reputation management cost?
The cost for reputation management ranges between agency to agency. But it is a cost that can end up saving your brand millions.

The ngX Framework

Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.

The ngX framework consists of the following steps:


Assess your current customer experience and digital posture across all digital properties


Define a digital experience transformation roadmap to capture digital moments


Develop the front-end and back-end systems and technologies to bring the digital next strategy to life


Deploy all the technologies and design elements together after thorough QA and user testing


Support the deployed components to ensure digital experience ecosystem meets its stated business objectives


Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact

Let’s talk

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We create lasting impacts and change perceptions by taking brands on a power-packed journey from where they are to where they need to be.

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