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Virtual Reality (VR)

Virtual Reality

Our clients have seen a 10% steady growth in organic traffic

Considering that there are currently more than 171 million users worldwide, the VR industry is showing great potential.

What Is Virtual Reality?

As the name suggests Virtual Reality is a digitally created three-dimensional environment that has been generated using advanced computer technology. It allows users to be immersed in a simulation of a different world. This is achieved by simulating as many senses as possible through the use of special devices such as headsets, goggles, gloves fitted with sensors, all directions treadmills and more which allow the user to explore and interact with the various elements of the virtual world and have a realistic-feeling experience. The technology used in virtual reality creates an environment that is as near-reality as possible, which presents the senses with artificial information that makes the users mind believe it and interact with it.

Marketers leverage VR

VR is transforming many processes. Marketers, product designers and event planners can use this technology to offer highly customized, engaging and dynamic updates to their brand experience. The way individuals participate in events, exhibits and experiences are pivoting with the use of VR. The possibilities are endless, the applications for design and venue walkthroughs will allow users and clients to explore, manipulate, review, tweak and approve of designs before they are actually built. Businesses can showcase products and let their potential customers learn, interact, manipulate and engage with products that are large, complex, dangerous or otherwise impractical to demonstrate. It allows an audience to participate in must-see events through live streaming of 360-degree videos that make them feel that they are actually there.

Virtual Reality

VR is gradually gaining ground in e-commerce.

VR stats for 2020 show that the adoption of VR in e-commerce can boost online shopping conversion by 17%. VR experiences can significantly influence the purchasing decision of customers.

VR is estimated to generate $1.8 billion in the retail and marketing segments in 2022

Virtual Reality technology

The most recognizable component of the technology involved with Virtual reality is the head-mounted display or headset. Almost 50% of the human brain is involved in human processing and 70% of sensory receptors are in the eyes, which makes us extremely visual creatures. The display technology in VR systems is what differentiates it from traditional user interfaces. Cave automatic virtual environment is a small room where at least 3 walls and sometimes the ceiling and floor act as monitors and give the user a very wide field of view which is not possible with head-mounted displays and the option to walk around untethered to a computer. Although CAVE is the most immersive technology, it is limited with respect to the cost as well as other factors. It is therefore industrial and consumer wearables that need more advancements in immersion and usability. This has put HMDs central stage when it comes to virtual reality technology.

The importance of audio in VR

In order for the user to be fully immersed VR applications require more than just graphics. The importance of sound is often underappreciated, hearing is just as important as vision to a person’s sense of space. Human beings are believed to react more quickly to audio clues than to visual ones. To create a truly immersive experience, environment sounds need to be accurate, appropriate and believable. Binaural audio with its 3-D audio effects lends a powerful sense of presence to the virtual world as it replicates the way we hear in the real world. VR developers use “head-related transfer function” to individual sounds so that they are wrapped in spatial cues.

FAQs about Virtual Reality

In order for the user to be fully immersed VR applications require more than just graphics.

What is fully-immersive VR?
Fully immersive simulations are the type used for gaming and other entertainment purposes and as the name implies gives the most realistic experience possible with high-resolution content. Head-mounted displays, headphones, gloves and a treadmill or suspension apparatus may be used.
What is semi-immersive VR?

Semi-immersive experiences are the type used for educational and training purposes and provide the user with a partially virtual environment. This is done with graphical computing and large projector systems. Physical environments are created to supplement the virtual reality for eg in a flight simulator.

What is non-immersive VR?

Non-immersive simulations are actually very common in our everyday lives for example while playing a videogame like ‘Wii Sports’ in a physical space you are interacting with a virtual one.

What is Standalone VR?
Any VR headset that works completely by itself without the need of any preexisting equipment or technology.
What is PC VR?

Ant headset that requires to be connected to a PC that has the necessary specifications to allow for VR. The graphic fidelity tends to be higher than a standalone VR but the headset is connected by a cord to a PC.

How can my company use VR to differentiate?
If your industry or your competitors do not use VR then you will have a jumpstart over them.It lets your users engage with your product or service easier and gives you an edge over the competition.
 
Which industries use VR the most?
Tourism, retail, real estate, education, healthcare, marketing and many other verticals use VR to showcase their solutions in their respective areas of operation.
Isn't Tourism about travel? Can VR help my industry?
Especially now more than ever in the midst of a pandemic virtual experiences are a great solution. VR trips are great to access those places that are expensive, too far away or have closed borders at the moment.
 

Virtual Reality

Use Cases of Virtual Reality

Military

The military in different countries adopts the use of VR in their training as it allows them a huge range of possible scenario simulations. VR simulations are being used by the army, navy, air force, marines and coast guard. VR is effective to transport a trainee to different situations, places and environments for a range of training purposes. The military can use it to simulate situations involving flight, battlefield and medic training among others. Soldiers can be trained for dangerous situations without putting them at risk until they are ready for combat. It is also used to treat PTSD in soldiers.

Sport

The sports industry is also being revolutionized by VR. It can be used by coaches and players of different sports to train more efficiently. They are able to try out different simulations to improve their performance. VR is used as a training aid to measure athletic performance and analyse technique. It is also said to improve the cognitive abilities of players while they experience gameplay scenarios. On the other hand, VR has also been used to enhance the viewer’s experience of a sporting event. The potential of VR in sports is enormous as one day we might be attending sporting events from all over the world virtually.

 

Mental Health

Along with behaviour therapy, VR has become a very important method of treating mental health disorders like post-traumatic stress. Through re-enactments of the traumatic experience, the person can take time to process the event, come to terms with it and heal. In the same way, it is being used to treat anxiety, phobias and depression. VR has effectively been used to manage stress and anxiety through meditation while boosting coping mechanisms. Patients with phobias are able to come into contact with things that they fear whilst remaining in a controlled and safe environment.

Medical Training

Medical and dental students have been reaping the benefits of the interactive nature of VR in their training. It enables them to practice procedures and surgeries without taking the risk of real patients. This way the risk of inflicting harm or making mistakes is minimised. Students are allowed to develop skills on virtual patients which can later be used in real-world applications. VR is an effective way to optimize costs in the medical industry as well as improve the quality of the students training.

 

Education

VR has also been used in schools for teaching and learning situations. Students can be taken on virtual field trips to museums as well as can be engaged in history, geography and science through educational simulations. VR can be of particular benefit to special needs students such as those with autism. It can help them safely practise social skills in a controlled environment.

 

Fashion

The fashion industry has also been impacted by VR technology. It is used by retailers to design their store environments and displays without fully committing to permanent structures like they would have to do in the real world. It helps with doing a walkthrough of the store’s layout. Brands like Tommy Hilfiger, Coach and Gap have already started using the technology in their business. The fashion industry can also use VR to develop 360-degree experiences of fashion shows and allow customers to try on clothes virtually. 

The ngX Framework

Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.

The ngX framework consists of the following steps:

Assess

Assess your current customer experience and digital posture across all digital properties

Define

Define a digital experience transformation roadmap to capture digital moments

Develop

Develop the front-end and back-end systems and technologies to bring the digital next strategy to life

Deploy

Deploy all the technologies and design elements together after thorough QA and user testing

Support

Support the deployed components to ensure digital experience ecosystem meets its stated business objectives

Market

Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact

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