Transforming Brand Visibility Through Website and Digital Strategy

Ficus Pax, a leading provider of customized packaging solutions, specializes in high-precision packaging for high-value goods. The goal was to design and develop a corporate website that aligned with their parent company, UFP Industries, showcasing the brand’s maturity. We delivered rebranding, website design and development, content creation, SEO, social media management, and performance marketing. This strategy led to a substantial increase in monthly page impressions, from 2,906 to 9,600. LinkedIn engagement surged to 8-9%, well above the 2% industry average. This approach drove consistent monthly growth of 23-30% in both traffic and inquiries.