Gutta på Haugen Sees 3.1x YoY Growth, Generating Over NOK 6.8M in Online Sales

Gutta på Haugen, founded in 1994, offers premium Norwegian gourmet foods, including cheeses, meats, seafood, and delicacies, both online and in-store. Facing limitations with their MyStore platform, they needed a scalable e-commerce solution to streamline operations and enhance customer experience. We delivered a user-first design based on in-depth customer research, building trust, usability, and emotional engagement. Site performance was optimized for speed, scalability, and a seamless checkout experience, with a flexible framework supporting future growth and new sales integrations. Integrated Meta and Google ecosystems drove full-funnel demand, resulting in 101% YoY conversion growth, 50% CTR increase, NOK 6.8M+ in e-commerce revenue and 3.1x year-over-year revenue growth.