Elevating Craft’s Legacy: A Design Concept for a Leading Performance Sportswear Brand

Craft is a leading Norwegian based sportswear brand specializing in high-performance apparel for training, running, cycling, and cross-country skiing. With over 40 years of expertise, they focus on functionality, moisture management, and temperature control. Their commitment extends to team sports, outfitting top athletes and national teams. We collaborated with Craft.no to develop a design concept that aligns with their legacy and innovation in sportswear. By refining their brand aesthetics, we ensured a visually cohesive identity that reflects their performance-driven ethos while enhancing their presence in the competitive sports apparel market.