Scroll to top
Get In Touch
Lane 4, PDA Colony, Porvorim Goa
[email protected]
Mob: +47 463 83 473
Project Inquiries
[email protected]
Mob: +47 463 83 473

PPC

Digital marketing

Understanding the world of search

Search engine optimization is important for the success of any online business. Every webmaster should understand what is SEO, how it works and the traffic potential it can generate for all website types.

What is SEO?

SEO stands for Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results.

It is a great way to increase the quality of a web site by making it user-friendly, faster, and easier to navigate.

SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages, and a set of controls.

Why is SEO important?

The majority of search engine users (more than 65%  – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.

 

68% of online experiences begin with a search engine.

Search engine optimisation

A few important touch points for SEO

On-Page SEO

A non-optimised website means you’re losing business. As a digital marketing agency in Goa, we employ the best on-page SEO practices to effectively pull targeted traffic to your website while helping you secure a better search engine rank. Using a mix of strategy, content, web design, and SEO skills, we get the whole job done – not just bits and pieces.

Competitive Research

Rise above your competition on search engine pages to secure that coveted #1 spot! But while most organisations skip this step, Creometric believes that it is a key aspect to consider while formulating your SEO campaign in Goa. Understanding competitor gaps, blind spots, and strengths can be used to grow your own organic traffic.

 

Content Development

SEO and Content marketing are two different things that fit together. Content informs, entertains, and is an integral part to a website’s success with the support of SEO. We build your digital assets to share your brand’s unique voice and incorporate SEO queries organically, turning strangers to visitors, and visitors into returning customers.

Conversion Optimisation

After content is written, it needs to be optimised to become more attractive and useful to customers while helping your website rank better on search engines. Our content writing services in Goa will aid you in carving a niche for your business, making you an information leader in your field, while building a trusted reputation online.

 

Link Building

Just like many streets lead to your office, the more links that lead to your website, the better it is for your brand. Being one of the best digital marketing agencies in India, we build strong, quality links to boost your website’s search rankings.

 

Local SEO

The local phone-book is out! Today, 90% of customers find service providers around them online. Get your business noticed among local customers in Goa via the web – on Google Maps, local ad channels, directories, and more.

Should I hire an SEO professional, consultant, or an agency?

Depending on your bandwidth, willingness to learn, and the complexity of your website(s), you could perform some basic SEO yourself. Or, you might discover that you would prefer the help of an expert. Either way is okay!

If you end up looking for expert help, it’s important to know that many agencies and consultants “provide SEO services,” but can vary widely in quality. Knowing how to choose a good SEO company can save you a lot of time and money, as the wrong SEO techniques can actually harm your site more than they will help.

 

The ngX Framework

Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.

The ngX framework consists of the following steps:

Assess

Assess your current customer experience and digital posture across all digital properties

Define

Define a digital experience transformation roadmap to capture digital moments

Develop

Develop the front-end and back-end systems and technologies to bring the digital next strategy to life

Deploy

Deploy all the technologies and design elements together after thorough QA and user testing

Support

Support the deployed components to ensure digital experience ecosystem meets its stated business objectives

Market

Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact

How Search Engines Work:

Depending on your bandwidth, willingness to learn, and the complexity of your website(s), you could perform some basic SEO yourself. Or, you might discover that you would prefer the help of an expert. Either way is okay!

If you end up looking for expert help, it’s important to know that many agencies and consultants “provide SEO services,” but can vary widely in quality. Knowing how to choose a good SEO company can save you a lot of time and money, as the wrong SEO techniques can actually harm your site more than they will help.

Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links.

Googlebot starts out by fetching a few web pages, and then follows the links on those webpages to find new URLs. By hopping along this path of links, the crawler is able to find new content and add it to their index called Caffeine — a massive database of discovered URLs — to later be retrieved when a searcher is seeking information that the content on that URL is a good match for.

Search engines process and store information they find in an index, a huge database of all the content they’ve discovered and deem good enough to serve up to searchers.

When someone performs a search, search engines scour their index for highly relevant content and then orders that content in the hopes of solving the searcher's query. This ordering of search results by relevance is known as ranking. In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query.

It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable. Otherwise, it’s as good as invisible.

By the end of this chapter, you’ll have the context you need to work with the search engine, rather than against it!

Some of our achievements

0
Organic Traffic
0
Keywords optimised
0
Organic Sales
0
Websites optimised

Success stories

Download one of our SEO case studies

You can either call us or send us a mail to learn more about what we do.

 

Mobile: +47 463 83 473

Email: [email protected]

Direction:
Haugstentunet 16, 1637, Gamle Fredrikstad, Viken, Norge

Let’s talk

Got a project?

We create lasting impacts and change perceptions by taking brands on a power-packed journey from where they are to where they need to be.

We use cookies to give you the best experience.