For every $1 spent on Google Adwords, businesses earn an average revenue of $2
That’s a hundred per cent return on investment right there, which proves that there’s truth in the saying that “it takes money to make money.”
Ads get you to the top of the list
They say that the best place to hide a dead body is on page 2 of a SERP (search engine result page) because nobody is going to find it there. Which is why it goes without saying that if you want to be seen online, you need to be right on top of the first search page – and paid ads get you there. Search Ads show up on search engine results pages, blending into the search results, yet distinguishing themselves by a small message that reads “ad” or “sponsored.” Because text ads are linked to search queries and keywords, they normally fill a need.
Paint the internet with your products and services
Probably the most popular form of paid advertising is Display Ads. These blocks and banners can be displayed across a variety of website pages rather than on search results pages. To fit into ad spaces, they come in several sizes and orientations. As a worthwhile brand awareness tool, display ads offer exposure, and their images and text are customizable. Your ads can be served up to viewers either contextually wherein they appear based on the content of a webpage, or based on user interest thanks to trackers that identify what a user has been searching for recently.
Paid Advertising Stats
More than 95% of clicks go to the top four search results
Which is why that top spot on all search engine result pages is reserved for paid search ads. If you want to be seen online, this is where you need to be – and we can help you get there.
Sounds too good to be true? Well, it happened. Google ‘best night club in Goa, India’ and you will find Club Tito’s, one of the country’s premier night clubs, at the top of the list. With the increase in competing nightclubs in India’s party capital, Tito’s came to us to help them rethink their online strategy.
Apart from streamlining their social media presence and unifying their brand language, we came up with online promotion campaigns that steered traffic to the club’s ticketing page, as well as foot traffic in the door. With a total ad spend of just over $1800, Club Tito’s saw an over 2300% return on their investment, bringing in more than 1300 leads, and over $44,500 in revenue.
It’s important that you understand your target audience, especially if you’re using platforms that offer multiple demographic options. Reaching the people who want to use your product or service means you having to examine what groups your potential audience fits into.
Most social media platforms such as Facebook allow you to target by users’ location, age, gender, language, interests, and behaviours. If you’re setting up ads for children’s toys as a retailer, you might choose females between 22 and 40 to hone in on mothers. You can isolate the demographic that can profit your company from the start.
Paid advertising online can filter out the people who don’t typically respond to your product and deliver your message to prospective customers. Selecting appropriate groups to target can increase the click-through rate and improve your revenue.
FAQs about Paid Advertising
What exactly is Paid Advertising?
How does pay-per-click (PPC) work for my business?
When you want to attract targeted traffic to your website, you bid on an advertising platform for a keyword that is specific to your business. The platform shows your ad to people searching for that keyword. You will only pay for the ad if someone clicks on it.
What is pay-per-impression (PPI)?
For every 1,000 times your ad appears, you have to pay a predetermined fee, regardless of whether anyone clicked on it. They are great for increasing brand awareness
How do I get people to find me? What is a Paid Search ad?
What are social media ads?
Are Google AdWords worth it?
What are influencer ads?
What are banner ads?
Maybe days, maybe months. Why does SEO take time to show results?
Leading Search Engine and Social Media Platforms
As the world’s leading search engine (and by far the largest online presence), Google rules the roost, making it a lucrative place for both display and search ads. The Google Display Network distributes your display ads across their partner websites like Youtube and Google-related apps. Google also goes a step further by including search ad bidding, but the keyword auctions are generally quite competitive for industries like Information Technology and Insurance.
Bing is the second most used search engine, a response by Microsoft to Google search. Although Bing isn’t as sought-after as Google, it still has a rather loyal following. To enhance its reach, Bing has formed strategic partnerships, and is the default search for some browsers, and recommended to all Microsoft users. Your search ads can line organic searches — plus Bing partners with email providers such as Yahoo and AOL to exhibit ads on their platforms.
If done right, Facebook Ads can be extremely profitable. A study by eMarketer showed that 96% of all social media marketers consider Facebook Advertising as the most effective paid option. The most important reason is its size. Over a billion people use Facebook, spending an average of one hour a day on the platform – and this number is growing. Add to that targeted demographic reach, and you’re able to reach exactly who you want and how.
For lifestyle companies selling clothing, accessories, luxury electronics, and the like, Instagram forms an integral part of the Social Media Paid Advertising campaign. Instagram has been gaining momentum as a social media platform, almost doubling its user base since 2016. What makes advertising on Instagram especially valuable, is the fact that you can target audiences with Facebook data since Facebook now owns Instagram. Moreover, since businesses can interact with users in the comments section of their photos, audience engagement is limitless.
Other Social Media platforms
Where there are people, there is advertising. We’re pretty sure we came up with that one. That’s why when creating a Social Media Paid Advertising strategy, we discount nothing! Depending on a company’s product, service, target audience, and budget, we explore various other social media opportunities such as Twitter and LinkedIn, or even newer platforms such as TikTok and Snapchat. All these platforms target different audiences that may be beneficial to a particular business.
The ngX Framework
Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.
The ngX framework consists of the following steps:
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