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Paid Advertising

Paid Advertising

For every $1 spent on Google Adwords, businesses earn an average revenue of $2

That’s a hundred per cent return on investment right there, which proves that there’s truth in the saying that “it takes money to make money.”

Ads get you to the top of the list

They say that the best place to hide a dead body is on page 2 of a SERP (search engine result page) because nobody is going to find it there. Which is why it goes without saying that if you want to be seen online, you need to be right on top of the first search page – and paid ads get you there. Search Ads show up on search engine results pages, blending into the search results, yet distinguishing themselves by a small message that reads “ad” or “sponsored.” Because text ads are linked to search queries and keywords, they normally fill a need.

Paint the internet with your products and services

Probably the most popular form of paid advertising is Display Ads. These blocks and banners can be displayed across a variety of website pages rather than on search results pages. To fit into ad spaces, they come in several sizes and orientations. As a worthwhile brand awareness tool, display ads offer exposure, and their images and text are customizable. Your ads can be served up to viewers either contextually wherein they appear based on the content of a webpage, or based on user interest thanks to trackers that identify what a user has been searching for recently.

Paid Advertising Stats

More than 95% of clicks go to the top four search results

Which is why that top spot on all search engine result pages is reserved for paid search ads. If you want to be seen online, this is where you need to be – and we can help you get there.

“Consumers spend 10% more money in a store if they have clicked on the retailer’s Google search ad before visiting”

An ROI of over 2300%

Case Study: Night Club Paid Advertising

Sounds too good to be true? Well, it happened. Google ‘best night club in Goa, India’ and you will find Club Tito’s, one of the country’s premier night clubs, at the top of the list. With the increase in competing nightclubs in India’s party capital, Tito’s came to us to help them rethink their online strategy. 

 

Apart from streamlining their social media presence and unifying their brand language, we came up with online promotion campaigns that steered traffic to the club’s ticketing page, as well as foot traffic in the door. With a total ad spend of just over $1800, Club Tito’s saw an over 2300% return on their investment, bringing in more than 1300 leads, and over $44,500 in revenue. 

Find the right Audience

It’s important that you understand your target audience, especially if you’re using platforms that offer multiple demographic options. Reaching the people who want to use your product or service means you having to examine what groups your potential audience fits into.

Most social media platforms such as Facebook allow you to target by users’ location, age, gender, language, interests, and behaviours. If you’re setting up ads for children’s toys as a retailer, you might choose females between 22 and 40 to hone in on mothers. You can isolate the demographic that can profit your company from the start.

Paid advertising online can filter out the people who don’t typically respond to your product and deliver your message to prospective customers. Selecting appropriate groups to target can increase the click-through rate and improve your revenue.

FAQs about Paid Advertising

What exactly is Paid Advertising?
Like traditional advertising, marketers pay for the use of ad space online on a website, app or other digital services. This is often through a bidding process and includes pay-per-click (PPC), pay-per-impression (PPI) and display ads.
How does pay-per-click (PPC) work for my business?

When you want to attract targeted traffic to your website, you bid on an advertising platform for a keyword that is specific to your business. The platform shows your ad to people searching for that keyword. You will only pay for the ad if someone clicks on it.

What is pay-per-impression (PPI)?

For every 1,000 times your ad appears, you have to pay a predetermined fee, regardless of whether anyone clicked on it. They are great for increasing brand awareness

How do I get people to find me? What is a Paid Search ad?
The ads that appear on the top of a search result page of search engines like Google and Bing are paid search ads. They leapfrog over your competitions organic results for keywords that are relevant to your business.
What are social media ads?
These are paid ads on social media platforms that display content (image with text or video) that appears in feeds, stories or apps of targeted users
Are Google AdWords worth it?
Google AdWords is most definitely worth it! It’s not expensive, you get to advertise to millions of people at the time you decide and there is a good chance of receiving genuine clicks from customers.
 
What are influencer ads?
Have you heard of social media influencers? You can pay an influencer or celebrity to encourage their followers on social media platforms to buy your brand. Just make sure their followers are your target customers!
What are banner ads?
Those small rectangular image-based advertisements that appear on the side, top and bottom sections of websites, blogs and web communities. You can see them displayed on desktop and mobile devices.
 
Maybe days, maybe months. Why does SEO take time to show results?
Google keeps updating so that users get good, purposeful content at their fingertips. We learn of these changes, tweak our strategies, and test them for best results.
 

Market Leaders

Leading Search Engine and Social Media Platforms

Google Ads

As the world’s leading search engine (and by far the largest online presence), Google rules the roost, making it a lucrative place for both display and search ads. The Google Display Network distributes your display ads across their partner websites like Youtube and Google-related apps. Google also goes a step further by including search ad bidding, but the keyword auctions are generally quite competitive for industries like Information Technology and Insurance.

Bing Ads

Bing is the second most used search engine, a response by Microsoft to Google search. Although Bing isn’t as sought-after as Google, it still has a rather loyal following. To enhance its reach, Bing has formed strategic partnerships, and is the default search for some browsers, and recommended to all Microsoft users. Your search ads can line organic searches — plus Bing partners with email providers such as Yahoo and AOL to exhibit ads on their platforms.

 

Facebook Ads

If done right, Facebook Ads can be extremely profitable. A study by eMarketer showed that 96% of all social media marketers consider Facebook Advertising as the most effective paid option. The most important reason is its size. Over a billion people use Facebook, spending an average of one hour a day on the platform – and this number is growing. Add to that targeted demographic reach, and you’re able to reach exactly who you want and how.

Instagram Ads

For lifestyle companies selling clothing, accessories, luxury electronics, and the like, Instagram forms an integral part of the Social Media Paid Advertising campaign. Instagram has been gaining momentum as a social media platform, almost doubling its user base since 2016. What makes advertising on Instagram especially valuable, is the fact that you can target audiences with Facebook data since Facebook now owns Instagram. Moreover, since businesses can interact with users in the comments section of their photos, audience engagement is limitless.

 

Other Social Media platforms

Where there are people, there is advertising. We’re pretty sure we came up with that one. That’s why when creating a Social Media Paid Advertising strategy, we discount nothing! Depending on a company’s product, service, target audience, and budget, we explore various other social media opportunities such as Twitter and LinkedIn, or even newer platforms such as TikTok and Snapchat. All these platforms target different audiences that may be beneficial to a particular business.

 

Amazon Ads

Most companies forget that they can advertise on Amazon as well – but we don’t! If you’re looking to garner attention for your product and are selling online, then it makes sense to explore advertising on the world’s biggest eCommerce platform. The Amazon platform even allows you to advertise on their partner sites such as IMDb.com and Amazon Kindles. The interesting part about advertising through Amazon is that you don’t even have to be an Amazon seller to advertise on Amazon. If you want to know more, get in touch with us today.

The ngX Framework

Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.

The ngX framework consists of the following steps:

Assess

Assess your current customer experience and digital posture across all digital properties

Define

Define a digital experience transformation roadmap to capture digital moments

Develop

Develop the front-end and back-end systems and technologies to bring the digital next strategy to life

Deploy

Deploy all the technologies and design elements together after thorough QA and user testing

Support

Support the deployed components to ensure digital experience ecosystem meets its stated business objectives

Market

Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact

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