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Stop-Motion Animation

Organic search results

77% of mid-sized brands rely on stop motion animation to tell their story

Although needing expertise, stop motion animation is a unique form of storytelling

What is Stop Motion Animation?

Stop Motion Animation is the sequential playback of images that are played from the start rapidly.

It differs from 2D animation as stop motion uses physical objects instead of drawings.

Why do I need Stop Motion Animation?

Stop Motion Animation is a regular in commercials, television shows, films and music videos. They can be used to create a wide variety of film styles.

Through stop motion animation, you can build a newer audience who is looking for captivating content that can portray a strong story.

Stop Motion Animation Stats

62% companies who spent on creating stop motion videos saw a growth in product downloads

It’s time to wake up and embrace stop motion animation to see a massive hike in downloads

6x – the number of times our clients saw an increase in their product downloads

(FAQs) on Stop Motion Animation

Stop Motion Animation is a technique that uses rapidly moving images to convey a story. These frequently asked questions are made up of queries that we get asked often.

But do you know what it means?

Stop Motion Animation uses the same principles as cartoons. Instead of drawings, Stop Motion Animation makes use of puppets, dolls or figurines that are all connected to a skeleton.

This skeleton is covered with rubber and the puppet is placed at various positions and captured using a camera. Each movement results in one picture taken.

Hundreds of these still pictures are arranged and played rapidly to create an illusion of movement. It is a tedious process and only certified or experienced animators can pull off believable stop motion animation.

How can i use Stop Motion Animation

Yes, it can. Stop motion animation is perfect for explainer videos, commercials, product launches, tutorial videos and short films.

Do I need to hire a stop motion animation agency?

It’s important to hire a stop motion animation agency because the rise of CGI is palpable. Short films with shorter frame rates can express engaging stories in a manageable and cost-effective form.

Only expert animators can build stop motion elements through clay moulds, animation softwares, puppets or drawing cut-outs.

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Why is it called stop motion when everything is moving?
Any cinematic technique that utilizes a constant ‘stopping & starting’ of a camera to allow for a change in the subject during an interval the camera is not shooting will produce some effect, when the printed film is projected continuously.
Is it worth investing money and time for developing stop motion animation videos?

Yes, it is. Stop motion animation has the potential to attract new audiences who prefer perceiving content in a different format.

You can tell product stories that are human although the characters are not.

A Quick Guide

Know Your Stop Motion Animation

Stop Motion Animation is an animation technique that captures physical objects moved one frame at a time.

Once the images are played rapidly, they create an illusion of movement.

Lego animation

This stop motion animation technique uses Lego action figures to create funny skits.


Here, clay or play-doh characters are manipulated to create animation. Metal skeletons are used as mould to build clay figures.


Cut-out animation

Here construction paper or cardboard cut-outs are placed on paper to create animated videos. These cut-outs are moved to create an illusion of movement.


Silhouette/Puppet animation

These use CGI to depict various landscapes. Puppets are used instead of clay figures.

The ngX Framework

Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.

The ngX framework consists of the following steps:


Assess your current customer experience and digital posture across all digital properties


Define a digital experience transformation roadmap to capture digital moments


Develop the front-end and back-end systems and technologies to bring the digital next strategy to life


Deploy all the technologies and design elements together after thorough QA and user testing


Support the deployed components to ensure digital experience ecosystem meets its stated business objectives


Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact

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