Scroll to top
Get In Touch
Lane 4, PDA Colony, Porvorim Goa
[email protected]
Mob: +47 463 83 473
Project Inquiries
[email protected]
Mob: +47 463 83 473

Augmented Reality (AR)

Augmented Reality

71% of consumers say they would shop more often if they used AR

AR has the unique ability to communicate details about products that traditional photos can’t match. This has allowed customers to make confident buying decisions and led to increased satisfaction and stronger brand loyalty.

What is Augmented Reality (AR)?

AR is the use of a mobile device or headset to enhance the physical world around us through the use of digital visual elements, sound or other sensory stimuli. AR users can view these elements through their screens, take photo or video captures, or interact with them in other ways. One of the primary goals of AR technology is to highlight specific features of the physical world, increase the understanding of those features and use the resulting analysis and insight to apply to real world situations. It differs from Virtual Reality in that AR adds to the existing world as it is, whereas VR creates its own cyber environment.

 

Make your marketing dreams come true

In a way that was never possible before, AR has changed the consumer experience. It can now immerse the consumer in a more satisfying and memorable experience. AR is not just enhancing the customer experience, it is bringing new opportunities to the way brands engage with their customers,promote products and services,launch marketing campaigns and sell online. The data collected from the use of AR is also helping inform companies’ decision-making and gain insight into consumer spending habits.

Augmented Reality

$50B - The estimated AR Market value by 2024

The potential of AR is only just beginning and the AR market is a rapidly growing industry. AR is expected to become a more integrated element of life.

“I feel that Augmented reality is perhaps the ultimate computer.” — Satya Nadella

AR in the Food and Drink industry

Restaurants and bars are still facing the huge disruption caused by Covid-19. One of the ways to stand out from the competition is through the use of AR. Whether it’s an augmented menu to show customers the ingredients that go into their dish or an effect of a social  media promotion there are many innovative ways that AR can be used to increase engagement with your customers. Augmented menus allow customers to explore the menu on their phone to avoid touching a physical menu and find out ingredients and calorie information of the dish that they are interested in. Ar is also an interesting way to launch a product in a fun interactive way, the use of mini-games are a great way to garner attention. Augmented packaging can reveal additional information about products that are not on the label, create fun experiences, provide interactive recipes and mini-games. AR experiences can become as creative as you can get.

Industries and products that use AR the most are:

AR is used a lot in games which can be played through your smart phones. There are many mini-games targeted towards children that cover a variety of interesting subjects. 

At museums, extra information can be added at displays to  visualize items and re-create certain historical events related to the object being viewed.

Furniture manufacturers build AR apps to allow users to see how well a certain piece of furniture fits in a room.

Businesses involved in retail and marketing  use AR to provide advertising information by overlaying advertising objects onto the real world .

Real estate sellers use AR to  show information about upcoming projects and to visualize buildings that are being developed.

Education providers create incredibly dynamic material with AR illustrations.

FAQs about Augmented Reality

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Is AR the same as VR
No, AR blends the virtual world with the real world, whereas VR offers an entirely immersive closed off virtual experience. AR uses just a phone, for VR you need a specialized headset.
How does AR work

Although Ar uses many different types of filters or effects, all of them basically involve merging the real and virtual world to create a unique and interactive experience.

How is AR used in business ?

Businesses use AR to advertise their products and interact with customers. The aim is to build strong relationships with their customers and stay ahead of their competitors. With fun effects that users enjoy capturing and sharing, they are leveraging a different style of word of mouth.

What are AR games?
AR games are played on a mobile device without the use of a headset. They integrate AR content within the users environment. An example of this is the popular game Pokemon Go.
What are AR apps?
AR apps allow users to interact with digital AR content. The app might be a popular social media app like Snapchat or it can be a custom -built native app designed for a specific purpose such as IKEA Place app.
What are AR glasses?
Instead of looking at your device screen, AR glasses bring the AR content directly to the lens of your glasses. It brings an extra level of convenience to the user.
 
What can companies determine if AR fits into what they are doing?
Business must define how an AR experience would benefit their customers. Does your client need to try or experience something and would prefer to do it from home? Any business that wants to bring their products to life needs AR.
How can I use AR?

The most common ways to use AR include its use in product design and modeling,

events and trade shows, showrooms and configurators, and training and e-learning

 

Augmented Reality

Types of AR experience

Face Filters

Using face filters on instagram has become second nature, that one almost forgets that it is a function of AR. Face filters impose an augmented reality effect on the users face, which changes their appearance immediately. It’s easy to use, easy to share and creates a unique bond between the brand and the customer. Who doesn’t like sharing a beautifully augmented selfie to their friends. Brands like L’Oréal and Hellblade have used filters and lenses to promote innovative marketing campaigns.

World Effects

These effects can be created using a back-facing camera.when focussing on a blank plane, world effects create a 3D image in the space front of the user, allowing it to become part of their visual environment.World effects combine the real and digital world to create an immersive and realistic experience that allows the customer to really connect with the brand. The possibilities of using World effects are endless, from simulating products to creating brand awareness fun campaigns.

 

Portals

Portals are an entertaining way to immerse the user in a fantastical world of their own creation. When the user steps through a virtual doorway, which the camera imposes on a horizontal plane, the user is transported into a new realm. The brand can create photorealistic simulations of foreign places or animated winderlands for the consumer to dive into. Portals offer unparalleled depth and immersion in their virtual worlds, making the brand unforgettable.

Mini-Games

Mini-games are the most interactive type of AR experience that allow users to take part in short games by using face gestures or tapping on their screens.They are a quick and easy way to keep the consumer engaged. While users actively interact with mini-games the products branding is also being advertised. They have a high degree of shareability and the brands recognition goes up through competition and communication between users.They are a great way to increase engagement.

Image trackers

Image trackers are the perfect way to add depth to any marketing campaign, they augment a physical object or image with added layers of content and information. Materials such as posters and merchandise can be elevated to the next level with Image trackers. While some trackers require the target to be in the frame at all times, others can use an image to trigger an AR experience which can then operate independently of the source.Image trackers work remarkably well in combination with other types of advertising like posters, billboards or logos and can boost your campaign to the next level.

 

Web AR

Web-based augmented reality is a powerful way for brands to bridge the gap between the end user and an AR experience. It is an AR experience held within a web page. All that the consumer needs to do is view the webpage URL through a smartphone camera. It does not require an app and is particularly effective for brands that require a low barrier of entry, a website integration or a physical activation.

The ngX Framework

Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.

The ngX framework consists of the following steps:

Assess

Assess your current customer experience and digital posture across all digital properties

Define

Define a digital experience transformation roadmap to capture digital moments

Develop

Develop the front-end and back-end systems and technologies to bring the digital next strategy to life

Deploy

Deploy all the technologies and design elements together after thorough QA and user testing

Support

Support the deployed components to ensure digital experience ecosystem meets its stated business objectives

Market

Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact

Let’s talk

Got a project?

We create lasting impacts and change perceptions by taking brands on a power-packed journey from where they are to where they need to be.

We use cookies to give you the best experience.