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2D Animation

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2D animation takes you back to your childhood

That’s right. The first thing you probably saw on the television as a child was a 2D animated cartoon.

That’s because 2-dimensional animation or 2D is the most popular form of animation. It is also one of the oldest forms of animation having been introduced during the 1800s. It was created by using multiple frames together, with each frame featuring a drawing that is slightly different from the one on the next frame. For each second, 24 frames were drawn. That’s a lot of frames! While the original technique meant hand-drawing each frame, today, advanced software is used to create and animate characters and backgrounds.

2D animation is also the most accessible medium

2D animation is everywhere. Whether it’s children’s cartoons, adult cartoons (Archer anybody?), explainer videos, product and service advertisements, billboards – it’s safe to say that 2D animation is by far the most popular medium of animation; and we do it all. By operating in these two dimensions we as animators can focus the viewer’s attention on the meaning and the storyline, instead of having them look at everything all together. Simple storylines can be brought to life in the most interesting and alluring way thanks to 2D animation.

2D Animation Stats

Using videos on landing pages will increase conversions by 86%

This is why quality 2D animated introduction or explainer videos are in high demand

“Video is the #1 form of media used in content strategy, overtaking blogs and infographics”

FAQs on Search Engine Optimization

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Is 2D animation popular?

Remember ‘The Little Mermaid’, ‘Bambi’, Snow White and the Seven Dwarfs? These Disney classics and many more were made in 2D animation and are still popular and much loved. 

What is the advantage of 2D animation?

2D animation is a lot cheaper than 3D animation, it is quicker to produce and with advancing software is more accessible. The animation is more story focused and not distracted with powerful effects.

Why should I use animation in my communication strategies?

Animated information is communicated more easily to a wide audience. Approximately 65% of people are visual learners, so a visual format helps them to process information quickly. This makes complex topics like training instructions easier to understand. ntent and value’. SEO acts like a compass in navigating purposeful users to your website.

Animation improves SEO rankings apparently ... how does that happen?
Animation captures and holds attention very successfully. It is so alluring that it will naturally invite more eyeballs, which will increase traffic and improve SEO. Search engines also naturally favour videos, so your video will be more visible online and in turn, further drive traffic to your site.
How does 2D animation give me an edge over my competitors?
The mix of graphics, voice-over and text in 2D animation engages multiple senses and brain functions. This establishes a strong connection between the viewer and the brand presenting the information. This memorable experience will give you an edge over your competition. 
What is the connection between animation and brand awareness?
2D animation videos are the perfect combination of images and text information that makes it very likeable and shareable. Videos and images are most shared on social media and automatically lead to improved brand recognition.
How can animation help my sales meetings?
Replace boring PowerPoint presentations with interesting animated videos and watch your sales meetings come alive. It is a great way to get your message across to potential clients and successfully close a deal.
I am told animation will increase my sales, is that true?
Animation definitely engages your customers, but to add to that, it also inspires them to actually make purchases. Statistics show that an animated video on your landing page can increase your conversion rate by over 80%

2D Animation

Steps in the Animation Process

Conceptualization and Scripting

Before we can start a project, we need to figure out the end result – and then we work backwards. In our initial meeting with a potential client, we understand the client requirement while working out the big picture. This concept determines character sketching, sequencing, and scripting outcomes. We also use this opportunity to understand the overall feel of the clip or video and learn what it is trying to achieve.


With a clear concept in mind, we start developing a storyboard. A storyboard is a graphic representation of how the video will unfold, shot by shot. It’s made up of a number of squares with illustrations or pictures representing each shot, with notes about what’s going on in the scene, as well as what’s being said as part of the script during that shot. This helps us create a clear picture of the storyline, character design, and overall production layout.


An animatic is a string of storyboard images edited together (often with sound) to illustrate how a sequence will flow in motion. It’s a next-level technique after storyboarding. It’s not always a necessary step, however, it does provide a fuller sense of what the finished project will look like. During this phase, we introduce pre-planned visual elements that are later used in the animation outcome while maintaining compatibility with the story.

Clean-up and Coloring

With an animatic skeleton in place, it’s time to work on the final product. It is in this stage where we do the final character and background drawings to produce a finished product (film, episode, explainer video etc). Once the clean-up process is done, we start adding colour to the animation.

Content and Keyframes

If the process wasn’t interesting enough so far, this is where the magic happens! The next step is to develop keyframes to determine the timing of movements of characters and background elements while developing the character skeletons used to animate and modify specific parts in these characters. This is what helps us begin to bring everything to life, whether it’s for a film or tv series, or a simple instructional video for a product or service.

Compositing, editing, and the final product

In the final step of the process, our animators compose different scenes as per the storyline and begin. The character skeletons from the previous step begin to look more like themselves, and backgrounds get filled in with details. Depending on the type of video, we insert voiceovers, sound effects, and music, and then once we have everything completed, we render the end result.

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