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Concept Design and Prototyping

Digital marketing

Setup Your Product Idea for Success

It takes a lot of work to get from an idea to the final product. There are a lot of factors that need to be considered  when you have a product idea that you believe is marketable. We’re talking about ergonomics, aesthetics, manufacturability, durability, ease of use, and price of production. These are complex considerations and can be overwhelming for anyone. But you’ve still got that great idea, and if you pull off the design just right and create a viable prototype, you’re in business. 

Concept Designing Takes You Closer to Manifesting Your Idea

Concept designing begins with clearly understanding your product vision and identifying the target user and applications of the product, before moving into visual concepts of the product, usually through sketching. Concept testing is the investigation of potential consumers’ reactions to a proposed product before introducing it to the intended market. 

 

The final design concepts are captured in different types of prototyping tools to allow feedback from all stakeholders. Concept designing allows you to test every aspect of your product concept from features to branding to messaging to set your product up for success. Know at a glance which ideas are winners by viewing concept results side-by-side and dive deep into the strengths and weaknesses of each idea to enhance strengths or address issues well ahead of market release. Concept design also serves as a way to explore different product development methods early on in the development process; providing a range of different value designs for all budgets and requirements. As with all product design stages the exact requirements and deliverables will be tailored to the individual project.

Concept Designing Takes You Closer to Manifesting Your Idea

Concept designing begins with clearly understanding your product vision and identifying the target user and applications of the product, before moving into visual concepts of the product, usually through sketching. Concept testing is the investigation of potential consumers’ reactions to a proposed product before introducing it to the intended market. 

 

The final design concepts are captured in different types of prototyping tools to allow feedback from all stakeholders. Concept designing allows you to test every aspect of your product concept from features to branding to messaging to set your product up for success. Know at a glance which ideas are winners by viewing concept results side-by-side and dive deep into the strengths and weaknesses of each idea to enhance strengths or address issues well ahead of market release. Concept design also serves as a way to explore different product development methods early on in the development process; providing a range of different value designs for all budgets and requirements. As with all product design stages the exact requirements and deliverables will be tailored to the individual project.

Manifesting Your Product Idea

It’s not always easy to put your idea on paper and have people view and understand the concept the same way as you would. Great products are not simply designed, but instead they evolve over time through countless hours of research, design studies, prototyping efforts, and testing, until the design has been perfected. The purpose of prototype design is to demonstrate functionality. It can be a costly mistake to skip doing a prototype design. It reveals miscalculations or errors before the development process starts, and allows time to perform modifications.

 

Building a prototype takes your product closer to reality while also providing your target audience – at this stage these would be investors, prospects, friends – with a tangible, functional unit they can examine, operate, and discuss.

We Help Your Ideas Become Real

Working with experienced, professional product design consultants can dramatically improve the quality and marketability of your product and ensure that you realize the potential of your new product. This is where the experts at Kilowott come in. Without the overhead costs of conventional design firms, we offer you top-tier concept design and prototype design services at excellent prices.

 

If you’re an entrepreneur with a great idea or a company in need of a new product, our professional designers and product design experts are ready to help you along every step of the process. We can help with everything from initial concept and design through to prototyping. Our designers will work with you either to create a design from scratch or from existing sketches or drawings you might already have. Whatever the scale and scope of your project, Kilowott is ready to help you bring your vision to life. 

 

As a concept design company, we never attempt to make your idea conform to our routine or preconceived notions of what a product should be. We know how to listen, and we invest all our efforts and resources toward accomplishing the end result you want while still accommodating any practical limitations such as development feasibility, cost, and user experience. We believe that every designer should be able to execute fast and frequent revisions for their designs. Products should not be limited by technology or material availability. We design prototypes to physically test and evaluate the design concept from a fit, form, and function standpoint. 

FAQs

Concept designing begins with clearly understanding your product vision and identifying the target user and applications of the product

What is concept testing?
The initial piece of design work that allows a new invention idea to take its form, concept design explores a range of options in order to combine the style, functionality and ergonomics of your invention in order to produce a design that will look, feel, and function just as you intend. This important first phase is where you can brainstorm and create several concept designs routes exploring the general features as well as the shape and construction of the product. It is always better to create multiple concepts providing you more ideas to ensure the best solutions are carried forward and developed.
Why is concept designing important?

Good concept designing is crucial because it helps the needs of the target market to be identified, competitive products to be reviewed, product specifications to be defined. Once a product concept is selected, an economic analysis is done, and the development project is outlined. Concept designing provides the foundation for the development effort, and if poorly done can undermine the entire effort.  

The ngX Framework

Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.

The ngX framework consists of the following steps:

Assess

Assess your current customer experience and digital posture across all digital properties

Define

Define a digital experience transformation roadmap to capture digital moments

Develop

Develop the front-end and back-end systems and technologies to bring the digital next strategy to life

Deploy

Deploy all the technologies and design elements together after thorough QA and user testing

Support

Support the deployed components to ensure digital experience ecosystem meets its stated business objectives

Market

Digital marketing to promote the reimagined brand, acquire new customers and retain existing customers for continued business impact

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We create lasting impacts and change perceptions by taking brands on a power-packed journey from where they are to where they need to be.

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