Brand Positioning and Go-to-Market Strategy
Building brands that get noticed
With the ever-increasing competition for market share, developing the right growth strategy is crucial for the success of the company. This means building a solid brand that resonates with customers, and taking your offerings to the market at the right time and the right way.
Setting Up Your Brand for Success is Essential
A brand changes over time as consumer preferences shift, new channels appear and competition piles into the market. So brands require ongoing care. To keep them vibrant, brand owners need an appropriate overall architecture. They also must make resource allocations, track brand performance against competitors, evaluate the strategy against results and periodically re-evaluate the desired market position.
It takes just 50 milliseconds for people to form a first opinion about your brand from your website!
A brand changes over time as consumer preferences shift, new channels appear and competition piles into the market. So brands require ongoing care. To keep them vibrant, brand owners need an appropriate overall architecture. They also must make resource allocations, track brand performance against competitors, evaluate the strategy against results and periodically re-evaluate the desired market position.
Go-to-Market Initiatives Need a Revamp
Traditional go-to-market capabilities that once guaranteed success are now just table stakes in a rapidly evolving competition. Great technologies and great ideas do not automatically become great new products, and can either go unnoticed or fail entirely. A solid go-to-market strategy that evaluates the viability of the products, identifies the channels and support needed, the right pricing, the proper positioning etc. plays a critical role in ensuring a product’s success.
Optimizing a go-to-market model involves an in-depth understanding of customer product and service requirements, the capabilities of different channels to meet those requirements, and the resulting economics for both the customer and the business. The right go-to-market strategy allows a business to optimize its investment by clearly identifying the types of resources that are required to deliver customer needs.
We Bring Unrelenting Focus on Results
At Kilowott, we believe that a well-positioned brand is more likely to outpace competition by making their relevance evident to customers and helping them make better and faster buying decisions. We help you develop an effective and pragmatic brand positioning and go-to-market strategy that’s rooted in a deep understanding of your customers.
We combine deep functional expertise in sales, marketing, pricing and product management with a rich collection of tools and benchmarks, and we address the key internal issues, such as salesforce mobilization, essential to making sure you achieve and sustain great results. Our customized Go-to-Market strategy provides in-depth intelligence so you can make the right decisions about market entry and develop sustainable, goal-orientated strategies. We help you find answers to questions like:
- How do we make sure that the market entry strategy suits our business model and targeted customers?
- How do we create a compelling value proposition addressing the needs of our customers?
- What is the size of the potential opportunity in our specific market?
- What should be our practical roadmap for the launching of our portfolio in our market?
- How should we set our growth KPIs? Should we focus our business strategy on growing market share, increasing penetration, or finding a new niche?
- Which potential partners are best suited to help our business compete more effectively?
We work with your sales and marketing leaders to cover all aspects of designing a clear brand statement and a market entry roadmap, from initial market overview to implementation, with every step backed up by concrete market intelligence. By doing this we enable you to navigate complex and previously uncharted territories, and execute business decisions that are aligned with your overall corporate goals. Whether you’re in the initial planning stage or assessing your first year’s performance, Kilowott can help you determine if you have a commercially viable product and develop a successful positioning strategy designed to ramp up sales.
FAQs
At Kilowott, we believe that a well-positioned brand is more likely to outpace competition by making their relevance evident to customers
What is brand positioning strategy?
Why is brand positioning important?
Brand positioning is the critical element in shaping all that you say and do to build a brand. When your brand positioning strategy is clear and effectively communicated, internal stakeholders feel more energized and inspired, customers seek you out for the right reasons, and you create practical and emotional ties with key audiences. Strong brand positioning strategy also provides the foundation for effective company and product names, engaging audience messages, and powerful brand identities.
What is a go-to-market strategy
A go-to-market strategy is an actionable plan that specifies how a company will reach target customers and achieve competitive advantage. The purpose of a go-to-market strategy is to provide a blueprint for delivering a product/ service to the end customer, taking into account a variety of factors like pricing, distribution, positioning etc. It guides businesses on launching new offerings, introducing a current product to a new market and even relaunching the company or brand.
Why is a go-to-market strategy important?
A business needs to carefully select the go-to-market and commercial model that would effectively and efficiently get its products or services to customers while allowing the business to capture the maximum value across the distribution chain. In nascent markets, the relevant channel infrastructure may not be available, and a business may need to invest independently or in partnerships to build new routes to market. In mature markets, the distribution landscape may be evolving or consolidating.
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We create lasting impacts and change perceptions by taking brands on a power-packed journey from where they are to where they need to be.