Brand Identity Consulting
Look unique. Be unique.
Great design brings a brand to life. It drives customer relevance, competitive differentiation and internal alignment.
Brand Identity Makes You Unforgettable
Be it the Nike swoosh, McDonald’s golden arches or the famous just bitten apple, a brand’s identity is instrumental in making the brand successful and unforgettable. Building a strong brand helps create long-term value through deep, enduring bonds with customers.
Brand identity is who you are as an organization, and that statement needs to be strong and clear, resonating throughout all aspects of your business. But building a brand requires a deep understanding of how each component goes together. In today’s digital marketplace, businesses have less just milliseconds to make a lasting impression on their customers. The brand management process integrates together a perfect mix of modules including defining the brand, positioning the brand, and delivering the brand value constantly.
A great brand combines design and messaging to evoke emotion and drive strategy. It conveys the value of your company to employees and customers. The value of the brand is reinforced in everything else the company does, driving performance in sales, marketing, and retention. Your brand is not just a name and a logo. It involves your colors, domain, tagline, messaging, graphics, patterns, typography, and competitor positioning that together establish what makes you distinct.
However, understanding how to build a brand that resonates with the consumer involves much more than creative materials and technical implementations, it is about creating that promise and expectation between you and your potential customers.
Everything you’re doing online and offline should be cohesively coordinated and integrated. That’s why you need one overarching brand strategy and support of brand development consultants to keep you moving in the right direction at all times. Every message you send, every piece of content, every advertisement or campaign, every social media post, these are all individual components to what you’re doing, and when coordinated to be small pieces of the same puzzle, the result is a sum greater than its whole.
We’ll ensure that everything you’re doing creates real synergy and that you’re always firing on all cylinders. Each message should have a purpose and be working to help you achieve your brand goals. As a leading brand consulting firm, Kilowott’s Brand Identity Services help businesses with strategy, visual identity, and messaging. Our brand consultants have helped several firms transform and bolster their brand identities across channels. Whether you’re launching a new brand, or in need of a fresh update, we create a defined awareness between you and your consumer, for a lasting impression.
We help ensure that your brand gets a positive reception from your employees and customers. Our digital brand consultants plan a full focused strategy to provide a space for your business growth. Each member of our very talented core team has particular areas of specialty, sharply honed during years of working on an astounding array of brands. We put the all essential brand management techniques and tools to bring out the valuable results.
Our Brand Identity Services involve creating specific branding plans, tactics and creative concepts to drive business growth. Whether this involves external communications or integration of internal initiatives, we help develop the optimal brand identity in addition to promoting your brand.
- Visual messaging
- Brand positioning
- Brand messaging
- Brand voice
- Style guide
- Digital media branding
We help ensure that your brand gets a positive reception from your employees and customers.
What is Brand Identity?
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
How should I develop a strong brand identity?
Before you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand, which involves a few essential elements:
- Your mission
- Your values
- Your brand personality
- Your unique positioning or what sets you apart from competition
- Your brand voice
These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.
What are the various forms of brand identity?
Your brand identity can be expressed in many ways, including the visual and verbal tools used to convey your reality. Visual branding is comprised of not only logos, but also fonts, colors, image types and placement, symbols, and wordmarks; followed by how these are conveyed via different media both online and offline. When these tools work together as a system, they create a cohesive presentation for your organization.
Verbal brand identity is an equally important part of your overall toolkit and may include your messaging, your organization’s name, tagline or slogan, and voice or tone. Visual and verbal tools should work hand in hand to express your unique promise across all touchpoints and reach your audiences in memorable, authentic, and compelling ways.
The ngX Framework
Based on our deep design and technical experience across industries we’ve developed a proprietary digital framework, the ngX framework, which is leveraged across all our projects.
The ngX framework consists of the following steps:
The Kilowott Advantage
Got a project?
We create lasting impacts and change perceptions by taking brands on a power-packed journey from where they are to where they need to be.